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Our Team

CASI is made up of a dedicated group of people who are passionate about snowboarding and snowboard instruction. We’re committed to providing our students with the best possible learning experience, and we strive to create a fun and supportive environment in which everyone can learn and grow.


CASI is one of the only professional snowboard instruction certification bodies in the world that is run entirely by snowboarders. It has a seven-member national Board of Directors; six elected by the membership, plus the Executive Director (who is a non-voting member). The Board conducts CASI’s affairs and business, which are then administered by the Executive Director.

Melissa Penney

Dom Smith
Vice President

Mike Bray

Adam Lowe

Rob Stevens
Interim Board Rep

Robert Joncas
Past President

Scott Radford

Scott Radford
Member At Large


The National Technical Team assumes various roles within CASI. Team members are expected to display the following attributes:

  • Inspirational snowboard instructors
  • Outstanding presenters
  • Excellent technical snowboarding minds
  • Professional ambassadors for snowboarding in Canada

The NTT will act as a group of professionals to represent the CASI membership nationally and internationally through industry relations, presentation of core programs, and provision of technical feedback to the Board of Directors.

The NTT aims to elevate and evolve CASI as an association on a national and international scale by accomplishing the following objectives.

Strengthen CASI’s membership base

Providing training and professional development events to CASI members.

Inspire the membership

Providing a clear example of exemplary teaching and technical skills, and demonstrating a technical level to aspire to

Act as a technical link

Stepping in as the link between the membership and technical staff of the association

Represent CASI on the national and international stage

The NTT will have a presence at events such as Evaluator Training, member sessions, certification courses, industry events and the Interski Congress

Provide technical input on course and program content

The NTT aims to help to guide the technical direction of the association, by providing feedback to the Board of Directors, including:

  • Teaching and instructional methodologies used to teach recreational snowboarding to the general public
  • Training and certification of instructors in Canada
  • Development of Evaluators; those charged with the task of delivering CASI’s training and certification programs
  • Other programs and/or initiatives that may aid in developing snowboarding instruction in Canada
  • Contribute to CASI’s various member communication and social media channels, by way of technical articles, video tips, participating in photo/video shoots, contributing to a technical blog website regularly

Meet the TEAM

Jeff Chandler

Jeff Chandler
Executive Director

Genevieve Pilotto

Genevieve Pilotto
Director of Education & Programs / Team Lead

Michelle Clifford
Pakenham, ON

James Hyland

James Hyland
Collingwood, ON

Jake Hyland

Jake Boling
Whistler, BC

Nick Verly

Nick Verly
Kelowna, BC

Melissa Da Silva

Melissa Da Silva
Sun Peaks, BC

Jamie Forbes
Powder King, BC


Jeff Chandler
Executive Director

Genevieve Pilotto
Director of Education & Programs

Cathy Genge
Director of Admin & Finance

Andrew McCraney
Director of Program Operations

Rob Whelan
Communications & Engagement Manager

Lewis Hopps
Membership Admin Coordinator 

Adam Gardner
Program Manager (West)

Luc Belanger
Program Manager (QC/ATL)

Coming Soon
Program Manager (ON/SK/MB)

Lisa Corcoran
Program Admin Coordinator (West)