Veuillez consulter la liste des candidats ci-dessous avant de voter (cliquez sur les noms pour plus d’informations).<\/p>\n\n\n\n
Je suis ravi \u00e0 l’id\u00e9e de pouvoir continuer \u00e0 occuper le r\u00f4le de repr\u00e9sentante pour la r\u00e9gion Est au sein du conseil d’administration de l’Association canadienne des moniteurs de snowboard (ACMS) pour mon dernier mandat. Ce fut un honneur de repr\u00e9senter notre r\u00e9gion et de contribuer \u00e0 la croissance et \u00e0 l’\u00e9volution de l\u2019ACMS au cours des derniers mandats.<\/p>\n\n\n\n
Fort d’une solide exp\u00e9rience en ressources humaines et en leadership op\u00e9rationnel, j’apporte une perspective unique au conseil d’administration. Mon r\u00f4le actuel de directrice adjointe de l’\u00e9cole sur neige \u00e0 Tremblant m’a permis de travailler en \u00e9troite collaboration avec les moniteurs, la direction de la station et les \u00e9quipes de formation, ce qui m’a donn\u00e9 un aper\u00e7u direct des d\u00e9fis et des opportunit\u00e9s auxquels notre communaut\u00e9 est confront\u00e9e. J’ai \u00e9galement d\u00e9velopp\u00e9 des comp\u00e9tences en mati\u00e8re de recrutement, de d\u00e9veloppement d’\u00e9quipe et de planification strat\u00e9gique, qui se sont av\u00e9r\u00e9es pr\u00e9cieuses dans les discussions et les initiatives du conseil d’administration.<\/p>\n\n\n\n
L’engagement de l\u2019ACMS \u00e0 inspirer les meilleurs moniteurs de snowboard au monde continue de m’inspirer. Je crois que notre plus grande force r\u00e9side dans la communaut\u00e9 passionn\u00e9e et comp\u00e9tente que nous avons b\u00e2tie, et je suis impatient de contribuer \u00e0 faire en sorte que l\u2019ACMS reste \u00e0 l’\u00e9coute des besoins en constante \u00e9volution des moniteurs, en particulier alors que nous cherchons \u00e0 attirer des membres plus jeunes et \u00e0 nous adapter aux nouvelles technologies et approches.<\/p>\n\n\n\n
\u00c0 l’approche de la fin de mon mandat, je m’engage \u00e0 faciliter une transition en douceur pour les futurs repr\u00e9sentants et \u00e0 laisser un h\u00e9ritage de collaboration, de transparence et de progr\u00e8s. Je me r\u00e9jouis de pouvoir continuer \u00e0 contribuer \u00e0 la mission de l\u2019AMSC et \u00e0 soutenir nos membres dans tout l’est du Canada.<\/p>\n\n\n\n
Merci d’avoir pris en consid\u00e9ration ma candidature. Je me r\u00e9jouis \u00e0 l’id\u00e9e de pouvoir poursuivre ce travail enrichissant au sein du conseil d’administration.<\/p>\n\n\n\n
1. Pourquoi souhaitez-vous si\u00e9ger au conseil d’administration de la CASI ?<\/strong><\/p>\n\n\n\nJe serai ravi de continuer comme votre repr\u00e9sentante, je reste profond\u00e9ment engag\u00e9 \u00e0 soutenir la mission de l\u2019ACMS et la communaut\u00e9 des moniteurs de l’est du Canada. Si\u00e9ger au conseil d’administration a \u00e9t\u00e9 une exp\u00e9rience enrichissante de d\u00e9fendre les int\u00e9r\u00eats des moniteurs, de contribuer aux d\u00e9cisions strat\u00e9giques et d’aider avec l’avenir de l’enseignement du snowboard. Je suis impatiente de poursuivre ce travail, en assurant une transition fluide pour les futurs repr\u00e9sentants et en laissant une empreinte positive et durable.<\/p>\n\n\n\n2. Quelles comp\u00e9tences, expertises ou r\u00e9seaux sp\u00e9cifiques pouvez-vous apporter au conseil d’administration de la CASI ?<\/strong><\/p>\n\n\n\nJ’apporte d’expertise en ressources humaines et de leadership op\u00e9rationnel gr\u00e2ce \u00e0 mon r\u00f4le de directrice adjointe de l’\u00e9cole sur neige \u00e0 Tremblant. Cela inclut une exp\u00e9rience dans le recrutement, la formation, la r\u00e9solution de conflits et le d\u00e9veloppement d’\u00e9quipes. Je g\u00e8re \u00e9galement les op\u00e9rations commerciales, ce qui me donne une bonne connaissance de la budg\u00e9tisation, de la planification et de la mise en \u0153uvre des programmes. Mon r\u00e9seau s’\u00e9tend aux moniteurs, \u00e0 la direction des stations et aux acteurs r\u00e9gionaux, ce qui facilite la communication et la collaboration \u00e0 tous les niveaux.<\/p>\n\n\n\n3. \u00c0 l’heure actuelle, quelle est selon vous la plus grande force de l\u2019ACMS ?<\/strong><\/p>\n\n\n\nLa plus grande force de l\u2019ACMS est l\u2018engagement en faveur d’un enseignement de haute qualit\u00e9 et du d\u00e9veloppement professionnel. L’organisation favorise un fort sentiment de communaut\u00e9 parmi les moniteurs et offre des voies claires pour la croissance, la certification et le mentorat. Ses normes et ses syst\u00e8mes de soutien contribuent \u00e0 renforcer le professionnalisme de l’enseignement du snowboard \u00e0 travers le Canada.<\/p>\n\n\n\n4. Selon vous, quel sera le plus grand d\u00e9fi de la ACMS dans les ann\u00e9es \u00e0 venir et comment pensez-vous que le conseil d’administration le rel\u00e8vera ?<\/strong><\/p>\n\n\n\nUn de nos principaux d\u00e9fis consistera \u00e0 s’adapter aux besoins en \u00e9volution des jeunes moniteurs et \u00e0 faire en sorte que l\u2019ACMS reste pertinente et accessible. Cela implique notamment d’adopter des outils num\u00e9riques, des formats de formation flexibles et des pratiques inclusives. Le conseil d’administration peut relever ce d\u00e9fi en s’engageant plus directement aupr\u00e8s des membres, en recueillant leurs commentaires et en mettant \u00e0 l’essai de nouvelles initiatives qui refl\u00e8tent l’\u00e9volution du paysage des sports de glisse et de l’\u00e9ducation.<\/p>\n\n\n\n5. Le cas \u00e9ch\u00e9ant, d\u00e9crivez les fonctions que vous avez occup\u00e9es au sein d’un conseil d’administration et ce que vous avez appris de ces exp\u00e9riences.<\/strong><\/p>\n\n\n\nMon r\u00f4le de repr\u00e9sentante de la r\u00e9gion Est m’a appris l’importance d’\u00e9couter, de d\u00e9fendre et d’\u00e9quilibrer les besoins r\u00e9gionaux avec les objectifs nationaux. J’ai appris \u00e0 mener des discussions complexes, \u00e0 repr\u00e9senter des points de vue divers et \u00e0 contribuer \u00e0 la planification \u00e0 long terme. Ces exp\u00e9riences ont renforc\u00e9 mon leadership et approfondi mon appr\u00e9ciation de l’esprit de collaboration qui anime l\u2019ACMS.<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n\nALAN LIU<\/strong><\/span><\/path><\/svg><\/span><\/button><\/h3>\n\n\n\n\n<\/figure>\n\n\n\n\nVID\u00c9O D’INTRODUCTION<\/a><\/div>\n<\/div>\n\n\n\n Hello fellow CASI members, <\/p>\n\n\n\nMy name is Alan Liu, and I\u2019ve been a CASI instructor since 2006. I\u2019ve been teaching with the North Toronto Ski Club for almost 20 years, and I\u2019ve lead their Snowboard School since last season. <\/p>\n\n\n\nI\u2019m very proud to call myself a CASI member because of how welcoming the community is<\/strong>, and the excellence in snowboard instruction. Whether you are a Level 1 candidate or a retiree, you are welcomed to the table to have a beer and share about snowboarding and snowboard instructing. And throughout the last 20 years, I\u2019ve appreciated the continuous improvements to the way we teach <\/strong>(remember when we waltzed our students down the slopes to teach them how to turn) and the way we we\u2019ve adapted our program to the changing needs of our members, students, and the industry. Plus, all the passionate people <\/strong>I\u2019ve met. These are the strengths of CASI. <\/strong><\/p>\n\n\n\nAnd these are the reasons why I\u2019m interested in serving as the Eastern Representative <\/strong>on the CASI Board: to be able to lend my expertise to maintain our culture, to support our amazing membership, and to develop an organisation that is sustainable into the future. <\/strong><\/p>\n\n\n\nChallenging CASI to achieve our goals over the next few years will be: <\/p>\n\n\n\n1) Changing Demographic: <\/strong>The interest in obtaining CASI certification and the demographic of our members and candidates (whether geographic, age, etc.) have been changing. While I believe our current Role, Mission, and Vision will continue to be valid, they will be challenged by these changes. As a Board, we need to listen to our members but also be judicious in understanding when we should change and when we should stay on course. <\/p>\n\n\n\n2) Building a Resilient, Future-Proof Organisation: <\/strong>CASI has already been embarking on this, with the change in organisation structure that includes bringing on more full-time staff and adding a Member-At-Large position to the Board. Investing in programs such as our Health Insurance Plan also makes it easier for our fellow instructors to have a long career in snowboarding. The past few years have seen a boon in course deliveries that have bolstered our finances and supported these changes, but will this be sustainable in the long run? Deciding how we grow \u2013 if we should even grow \u2013 will be critical for the Board. <\/p>\n\n\n\n3) Understanding the impact of climate change: <\/strong>We are a weather dependent sport and climate change has affected us. From changes to the length of the season (affecting our members\u2019 income), to the lost of local hills (affecting who has access to the sport), to the increased price of lift tickets driven by reliance on snowmaking (affecting who can afford to be our students), these changes will affect the viability and demand for snowboard instructing. As a Board, we need to engage with our partners to understand their perspective on managing climate change and make sure CASI supports that. <\/p>\n\n\n\nA little bit about myself. On the sports side<\/strong>, I am currently working towards my Level 3 certification and attempted the exam for the first time last season. I am also a Snowboard Canada CSCP Comp Intro Certified coach, something I undertook to expand my instructing toolset. Additionally, I\u2019ve been practicing martials arts all my life and I currently teach Wing Chun. I\u2019ve experienced systems that are achievement driven, competition driven, or intrinsically driven, and methodologies that are internationally organised, to ones that are more traditional and informal. Collectively, these experiences contribute to my perspective on instructing and managing sports organisations. <\/strong>We can see how some of these elements affect our programs today: how we balance the <\/p>\n\n\n\nachievement vs career focus of our candidates, and how our Trainer Updates and Member Programs have re-energised our long-time instructors. This experience also guides how I run the NTSC Snowboard School: balancing the needs of our members with the needs of the individual instructors to build a diverse organisation that reflects Toronto. <\/p>\n\n\n\nOn the professional side<\/strong>, I\u2019m an Electrical Engineer by training and my first career was in telecommunications. I left my position as the Director of Product Management for Bell Mobility\u2019s Data and Messaging products to run the family business. In my current career, I\u2019m a restaurateur with two restaurants in downtown Toronto, Salad King. Having worked in both large corporations and my own small business, I understand the strengths of each, how to work in and with them, and how to build effective organisations of varying sizes. I believe this experience will help us engage our partners in the snow sports industry and guide how we manage CASI. <\/strong>Whether it\u2019s presenting to CEOs, managing staff, or fixing the plumbing, I\u2019ve done it. <\/p>\n\n\n\nOn the board side<\/strong>, I\u2019ve had over 20 years of experience on non-profit Boards. At Carefist, I served on the HR Committee, Ethics Committee, and also led the development of the Strategic Plan that preceded the launch of their Family Health Team and the construction of their One Stop Multi-Services Centre. The past twelve years, I have been the Treasurer of two Toronto Business Improvement Areas: the Downtown Yonge BIA, and the Queen Street West BIA. DYBIA (~$3.5m in annual levies) is a Governance Board, whereas QSWBIA (~$350k) is an Operational Board. As Treasurer, part of my role includes managing and recruiting Executive Directors and new Board members, representing the BIA in the media, and working with our elected officials. One of the changes I\u2019ve led in the past few years is the integration of the long-term financials with the Strategic Plan. I\u2019m also proud of the Governance culture we\u2019ve built: our Board meetings are effective, Board members feel heard, there is a process for continuous Board improvement, and we have an incredible relationship with the staff. This is a discipline I hope to bring to CASI as a Board member to help the organisation and Board grow. <\/strong><\/p>\n\n\n\nThank you for your consideration, and I\u2019m looking forward to the opportunity to serve my fellow snowboarders. <\/p>\n\n\n\nSincerely, <\/p>\n\n\n\nAlan Liu <\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n\nRUIBING GONG<\/strong><\/span><\/path><\/svg><\/span><\/button><\/h3>\n\n\n\n\n<\/figure>\n\n\n\n\nVID\u00c9O D’INTRODUCTION<\/a><\/div>\n<\/div>\n\n\n\nI am originally from China, and I am a newcomer of Canada, I would apply for CASI Eastern Representative position. <\/p>\n\n\n\nI worked for ten years at a leading global consulting firm, where I provided professional management consulting services to numerous Fortune 500 companies. My areas of expertise included strategic planning, risk assessment, process optimization, financial budgeting, and HR strategy. At the same time, I have also been working as a part-time snowboard instructor at a club in China. In 2023, I decided to resign from my consulting position to fully dedicate myself to developing a career in the ski industry, as I was eager to pursue my passion. In February 2025, I obtained my CASI Level 1 certification. I believe that my diverse, cross-industry experience equips me well to take on the challenges and opportunities within the CASI team. <\/p>\n\n\n\nNext, I would like to give a more detailed self-introduction. <\/p>\n\n\n\nExperience in Deloitte Consulting <\/strong><\/p>\n\n\n\nFrom 2014 to 2023, I worked at Deloitte Consulting China, one of the world\u2019s leading professional services firms, where I specialized in Operations Transformation. Over the course of ten years, I advanced from an entry-level consultant to Senior Manager, and allowed me to become a trusted partner to senior executives. My main responsibilities at Deloitte included the following: <\/p>\n\n\n\nDuring the projects, I led cross-functional teams to explore transformation strategies with clients, diagnose organizational challenges, and design pragmatic improvement plans backed by data-driven insights and clear logic. <\/p>\n\n\n\nBeyond project delivery, I also played an active role in business development\u2014presenting case studies, sharing industry best practices to our potential clients. I helped the firm win multiple million-dollar engagements. <\/p>\n\n\n\nInternally, I served as a core member of the recruitment committee of our service line, collaborating closely with HR and Managing Partner to design and execute annual campus recruitment events as well as professional recruitment. I participated in Deloitte branding presentations, developed selection frameworks, trained interviewers, and participated directly in candidate evaluations. These experiences strengthened my leadership, coordination, and team management capabilities, while giving me valuable exposure to talent assessment and organizational development. <\/p>\n\n\n\nAt the same time, as an assistant to the team partner, I helped manage team resources dynamically. My responsibilities included assisting with annual budgeting and monthly forecasting, tracking the performance of managers and above on a weekly basis, identifying issues within the team and proposing solutions, as well as developing action plans to address upcoming challenges. <\/p>\n\n\n\nAdditionally, I led an international consulting project in Africa, where my team and I spent three months onsite supporting a multinational client. Operating in a complex cultural and economic environment, we conducted extensive local research to design strategies aligned with the region\u2019s political and market context. <\/p>\n\n\n\nEvery day at Deloitte presented new challenges and opportunities for growth. In addition to mastering hard skills\u2014such as Microsoft Office proficiency, presentation skills, strategic thinking, and problem-solving\u2014I developed agility in learning, the ability to integrate resources quickly, to lead and motivate teams, and to communicate insights through compelling data storytelling. I received fast-track promotions and was the youngest Senior Managers within our service line. <\/p>\n\n\n\nExperience in Snowboarding <\/strong><\/p>\n\n\n\nWhile consulting offered immense professional fulfillment, I gradually realized how all-consuming it had become. Another long-standing passion of mine\u2014snowboarding\u2014had been continuously set aside. <\/p>\n\n\n\nFor me, snowboarding is not just a sport but a mindset: a blend of focus, freedom, and discipline. Since 2018, I have played a part-time snowboard instructor role at a snowboard club in Beijing. Even with a busy job, I would spend winter weekends teaching snowboarding at the winter Olympic venues near Beijing. In October 2023, I made a pivotal decision\u2014to leave my high-paying role and formally pursue snowboard instruction as my primary career. I began teaching at various ski resorts, connecting with enthusiasts, refining techniques, discussing equipment, and studying, resort operations and safety management. <\/p>\n\n\n\nIn February 2025, I earned my CASI Level 1 Snowboard Instructor Certification, which allowed me to deeply appreciate the rigorous and scientific approach of the CASI teaching system. Beyond the CASI certification, I have also earned the JSBA (Japan Snowboarding Association) Riding Certification and the China National Snowboard Instructor Certification. I am eager to explore different snowboard training systems to broaden my perspective and better understand the distinctive methods and philosophies behind each one. This also allows me to respond more professionally and confidently when students ask about various snowboarding style. In addition, learning across different snowboarding systems enables <\/p>\n\n\n\nme to build connections across diverse snowboarding communities, which I believe will further support my continued growth in this industry. The above experiences strengthened my commitment to further advancing my professional credentials in snow sports education. <\/p>\n\n\n\nConclusion <\/strong><\/p>\n\n\n\nIn May 2025, I officially moved to Toronto, Ontario, Canada, as a newcomer. In the upcoming winter season, I plan to continue instructing at ski resorts in both China and Canada. I understand the role of CASI Board of Directors requires not only passion and experience in snow sports but also well-rounded capabilities in strategy, finance, risk management, marketing, and organizational leadership\u2014areas that have defined my decade-long consulting career. I hope to combine my professional expertise with my enthusiasm for snowboarding to contribute to CASI\u2019s growth and mission, helping more people experience the freedom and joy of snow sports safely and systematically. <\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n\n\nPour voter, veuillez visiter le lien ci-dessous :<\/p>\n\n\n\n\nVOTEZ MAINTENANT!<\/a><\/div>\n<\/div>\n\n\n\n<\/p>\n\n\n\n\n","protected":false},"excerpt":{"rendered":"Veuillez consulter la liste des candidats ci-dessous avant de voter (cliquez sur les noms pour plus d’informations). VID\u00c9O D’INTRODUCTION Je suis ravi \u00e0 l’id\u00e9e de pouvoir continuer \u00e0 occuper le r\u00f4le de repr\u00e9sentante pour la r\u00e9gion Est au sein du conseil d’administration de l’Association canadienne des moniteurs de snowboard (ACMS) pour mon dernier mandat. 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Je serai ravi de continuer comme votre repr\u00e9sentante, je reste profond\u00e9ment engag\u00e9 \u00e0 soutenir la mission de l\u2019ACMS et la communaut\u00e9 des moniteurs de l’est du Canada. Si\u00e9ger au conseil d’administration a \u00e9t\u00e9 une exp\u00e9rience enrichissante de d\u00e9fendre les int\u00e9r\u00eats des moniteurs, de contribuer aux d\u00e9cisions strat\u00e9giques et d’aider avec l’avenir de l’enseignement du snowboard. Je suis impatiente de poursuivre ce travail, en assurant une transition fluide pour les futurs repr\u00e9sentants et en laissant une empreinte positive et durable.<\/p>\n\n\n\n
2. Quelles comp\u00e9tences, expertises ou r\u00e9seaux sp\u00e9cifiques pouvez-vous apporter au conseil d’administration de la CASI ?<\/strong><\/p>\n\n\n\nJ’apporte d’expertise en ressources humaines et de leadership op\u00e9rationnel gr\u00e2ce \u00e0 mon r\u00f4le de directrice adjointe de l’\u00e9cole sur neige \u00e0 Tremblant. Cela inclut une exp\u00e9rience dans le recrutement, la formation, la r\u00e9solution de conflits et le d\u00e9veloppement d’\u00e9quipes. Je g\u00e8re \u00e9galement les op\u00e9rations commerciales, ce qui me donne une bonne connaissance de la budg\u00e9tisation, de la planification et de la mise en \u0153uvre des programmes. Mon r\u00e9seau s’\u00e9tend aux moniteurs, \u00e0 la direction des stations et aux acteurs r\u00e9gionaux, ce qui facilite la communication et la collaboration \u00e0 tous les niveaux.<\/p>\n\n\n\n3. \u00c0 l’heure actuelle, quelle est selon vous la plus grande force de l\u2019ACMS ?<\/strong><\/p>\n\n\n\nLa plus grande force de l\u2019ACMS est l\u2018engagement en faveur d’un enseignement de haute qualit\u00e9 et du d\u00e9veloppement professionnel. L’organisation favorise un fort sentiment de communaut\u00e9 parmi les moniteurs et offre des voies claires pour la croissance, la certification et le mentorat. Ses normes et ses syst\u00e8mes de soutien contribuent \u00e0 renforcer le professionnalisme de l’enseignement du snowboard \u00e0 travers le Canada.<\/p>\n\n\n\n4. Selon vous, quel sera le plus grand d\u00e9fi de la ACMS dans les ann\u00e9es \u00e0 venir et comment pensez-vous que le conseil d’administration le rel\u00e8vera ?<\/strong><\/p>\n\n\n\nUn de nos principaux d\u00e9fis consistera \u00e0 s’adapter aux besoins en \u00e9volution des jeunes moniteurs et \u00e0 faire en sorte que l\u2019ACMS reste pertinente et accessible. Cela implique notamment d’adopter des outils num\u00e9riques, des formats de formation flexibles et des pratiques inclusives. Le conseil d’administration peut relever ce d\u00e9fi en s’engageant plus directement aupr\u00e8s des membres, en recueillant leurs commentaires et en mettant \u00e0 l’essai de nouvelles initiatives qui refl\u00e8tent l’\u00e9volution du paysage des sports de glisse et de l’\u00e9ducation.<\/p>\n\n\n\n5. Le cas \u00e9ch\u00e9ant, d\u00e9crivez les fonctions que vous avez occup\u00e9es au sein d’un conseil d’administration et ce que vous avez appris de ces exp\u00e9riences.<\/strong><\/p>\n\n\n\nMon r\u00f4le de repr\u00e9sentante de la r\u00e9gion Est m’a appris l’importance d’\u00e9couter, de d\u00e9fendre et d’\u00e9quilibrer les besoins r\u00e9gionaux avec les objectifs nationaux. J’ai appris \u00e0 mener des discussions complexes, \u00e0 repr\u00e9senter des points de vue divers et \u00e0 contribuer \u00e0 la planification \u00e0 long terme. Ces exp\u00e9riences ont renforc\u00e9 mon leadership et approfondi mon appr\u00e9ciation de l’esprit de collaboration qui anime l\u2019ACMS.<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n\nALAN LIU<\/strong><\/span><\/path><\/svg><\/span><\/button><\/h3>\n\n\n\n\n<\/figure>\n\n\n\n\nVID\u00c9O D’INTRODUCTION<\/a><\/div>\n<\/div>\n\n\n\n Hello fellow CASI members, <\/p>\n\n\n\nMy name is Alan Liu, and I\u2019ve been a CASI instructor since 2006. I\u2019ve been teaching with the North Toronto Ski Club for almost 20 years, and I\u2019ve lead their Snowboard School since last season. <\/p>\n\n\n\nI\u2019m very proud to call myself a CASI member because of how welcoming the community is<\/strong>, and the excellence in snowboard instruction. Whether you are a Level 1 candidate or a retiree, you are welcomed to the table to have a beer and share about snowboarding and snowboard instructing. And throughout the last 20 years, I\u2019ve appreciated the continuous improvements to the way we teach <\/strong>(remember when we waltzed our students down the slopes to teach them how to turn) and the way we we\u2019ve adapted our program to the changing needs of our members, students, and the industry. Plus, all the passionate people <\/strong>I\u2019ve met. These are the strengths of CASI. <\/strong><\/p>\n\n\n\nAnd these are the reasons why I\u2019m interested in serving as the Eastern Representative <\/strong>on the CASI Board: to be able to lend my expertise to maintain our culture, to support our amazing membership, and to develop an organisation that is sustainable into the future. <\/strong><\/p>\n\n\n\nChallenging CASI to achieve our goals over the next few years will be: <\/p>\n\n\n\n1) Changing Demographic: <\/strong>The interest in obtaining CASI certification and the demographic of our members and candidates (whether geographic, age, etc.) have been changing. While I believe our current Role, Mission, and Vision will continue to be valid, they will be challenged by these changes. As a Board, we need to listen to our members but also be judicious in understanding when we should change and when we should stay on course. <\/p>\n\n\n\n2) Building a Resilient, Future-Proof Organisation: <\/strong>CASI has already been embarking on this, with the change in organisation structure that includes bringing on more full-time staff and adding a Member-At-Large position to the Board. Investing in programs such as our Health Insurance Plan also makes it easier for our fellow instructors to have a long career in snowboarding. The past few years have seen a boon in course deliveries that have bolstered our finances and supported these changes, but will this be sustainable in the long run? Deciding how we grow \u2013 if we should even grow \u2013 will be critical for the Board. <\/p>\n\n\n\n3) Understanding the impact of climate change: <\/strong>We are a weather dependent sport and climate change has affected us. From changes to the length of the season (affecting our members\u2019 income), to the lost of local hills (affecting who has access to the sport), to the increased price of lift tickets driven by reliance on snowmaking (affecting who can afford to be our students), these changes will affect the viability and demand for snowboard instructing. As a Board, we need to engage with our partners to understand their perspective on managing climate change and make sure CASI supports that. <\/p>\n\n\n\nA little bit about myself. On the sports side<\/strong>, I am currently working towards my Level 3 certification and attempted the exam for the first time last season. I am also a Snowboard Canada CSCP Comp Intro Certified coach, something I undertook to expand my instructing toolset. Additionally, I\u2019ve been practicing martials arts all my life and I currently teach Wing Chun. I\u2019ve experienced systems that are achievement driven, competition driven, or intrinsically driven, and methodologies that are internationally organised, to ones that are more traditional and informal. Collectively, these experiences contribute to my perspective on instructing and managing sports organisations. <\/strong>We can see how some of these elements affect our programs today: how we balance the <\/p>\n\n\n\nachievement vs career focus of our candidates, and how our Trainer Updates and Member Programs have re-energised our long-time instructors. This experience also guides how I run the NTSC Snowboard School: balancing the needs of our members with the needs of the individual instructors to build a diverse organisation that reflects Toronto. <\/p>\n\n\n\nOn the professional side<\/strong>, I\u2019m an Electrical Engineer by training and my first career was in telecommunications. I left my position as the Director of Product Management for Bell Mobility\u2019s Data and Messaging products to run the family business. In my current career, I\u2019m a restaurateur with two restaurants in downtown Toronto, Salad King. Having worked in both large corporations and my own small business, I understand the strengths of each, how to work in and with them, and how to build effective organisations of varying sizes. I believe this experience will help us engage our partners in the snow sports industry and guide how we manage CASI. <\/strong>Whether it\u2019s presenting to CEOs, managing staff, or fixing the plumbing, I\u2019ve done it. <\/p>\n\n\n\nOn the board side<\/strong>, I\u2019ve had over 20 years of experience on non-profit Boards. At Carefist, I served on the HR Committee, Ethics Committee, and also led the development of the Strategic Plan that preceded the launch of their Family Health Team and the construction of their One Stop Multi-Services Centre. The past twelve years, I have been the Treasurer of two Toronto Business Improvement Areas: the Downtown Yonge BIA, and the Queen Street West BIA. DYBIA (~$3.5m in annual levies) is a Governance Board, whereas QSWBIA (~$350k) is an Operational Board. As Treasurer, part of my role includes managing and recruiting Executive Directors and new Board members, representing the BIA in the media, and working with our elected officials. One of the changes I\u2019ve led in the past few years is the integration of the long-term financials with the Strategic Plan. I\u2019m also proud of the Governance culture we\u2019ve built: our Board meetings are effective, Board members feel heard, there is a process for continuous Board improvement, and we have an incredible relationship with the staff. This is a discipline I hope to bring to CASI as a Board member to help the organisation and Board grow. <\/strong><\/p>\n\n\n\nThank you for your consideration, and I\u2019m looking forward to the opportunity to serve my fellow snowboarders. <\/p>\n\n\n\nSincerely, <\/p>\n\n\n\nAlan Liu <\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n\nRUIBING GONG<\/strong><\/span><\/path><\/svg><\/span><\/button><\/h3>\n\n\n\n\n<\/figure>\n\n\n\n\nVID\u00c9O D’INTRODUCTION<\/a><\/div>\n<\/div>\n\n\n\nI am originally from China, and I am a newcomer of Canada, I would apply for CASI Eastern Representative position. <\/p>\n\n\n\nI worked for ten years at a leading global consulting firm, where I provided professional management consulting services to numerous Fortune 500 companies. My areas of expertise included strategic planning, risk assessment, process optimization, financial budgeting, and HR strategy. At the same time, I have also been working as a part-time snowboard instructor at a club in China. In 2023, I decided to resign from my consulting position to fully dedicate myself to developing a career in the ski industry, as I was eager to pursue my passion. In February 2025, I obtained my CASI Level 1 certification. I believe that my diverse, cross-industry experience equips me well to take on the challenges and opportunities within the CASI team. <\/p>\n\n\n\nNext, I would like to give a more detailed self-introduction. <\/p>\n\n\n\nExperience in Deloitte Consulting <\/strong><\/p>\n\n\n\nFrom 2014 to 2023, I worked at Deloitte Consulting China, one of the world\u2019s leading professional services firms, where I specialized in Operations Transformation. Over the course of ten years, I advanced from an entry-level consultant to Senior Manager, and allowed me to become a trusted partner to senior executives. My main responsibilities at Deloitte included the following: <\/p>\n\n\n\nDuring the projects, I led cross-functional teams to explore transformation strategies with clients, diagnose organizational challenges, and design pragmatic improvement plans backed by data-driven insights and clear logic. <\/p>\n\n\n\nBeyond project delivery, I also played an active role in business development\u2014presenting case studies, sharing industry best practices to our potential clients. I helped the firm win multiple million-dollar engagements. <\/p>\n\n\n\nInternally, I served as a core member of the recruitment committee of our service line, collaborating closely with HR and Managing Partner to design and execute annual campus recruitment events as well as professional recruitment. I participated in Deloitte branding presentations, developed selection frameworks, trained interviewers, and participated directly in candidate evaluations. These experiences strengthened my leadership, coordination, and team management capabilities, while giving me valuable exposure to talent assessment and organizational development. <\/p>\n\n\n\nAt the same time, as an assistant to the team partner, I helped manage team resources dynamically. My responsibilities included assisting with annual budgeting and monthly forecasting, tracking the performance of managers and above on a weekly basis, identifying issues within the team and proposing solutions, as well as developing action plans to address upcoming challenges. <\/p>\n\n\n\nAdditionally, I led an international consulting project in Africa, where my team and I spent three months onsite supporting a multinational client. Operating in a complex cultural and economic environment, we conducted extensive local research to design strategies aligned with the region\u2019s political and market context. <\/p>\n\n\n\nEvery day at Deloitte presented new challenges and opportunities for growth. In addition to mastering hard skills\u2014such as Microsoft Office proficiency, presentation skills, strategic thinking, and problem-solving\u2014I developed agility in learning, the ability to integrate resources quickly, to lead and motivate teams, and to communicate insights through compelling data storytelling. I received fast-track promotions and was the youngest Senior Managers within our service line. <\/p>\n\n\n\nExperience in Snowboarding <\/strong><\/p>\n\n\n\nWhile consulting offered immense professional fulfillment, I gradually realized how all-consuming it had become. Another long-standing passion of mine\u2014snowboarding\u2014had been continuously set aside. <\/p>\n\n\n\nFor me, snowboarding is not just a sport but a mindset: a blend of focus, freedom, and discipline. Since 2018, I have played a part-time snowboard instructor role at a snowboard club in Beijing. Even with a busy job, I would spend winter weekends teaching snowboarding at the winter Olympic venues near Beijing. In October 2023, I made a pivotal decision\u2014to leave my high-paying role and formally pursue snowboard instruction as my primary career. I began teaching at various ski resorts, connecting with enthusiasts, refining techniques, discussing equipment, and studying, resort operations and safety management. <\/p>\n\n\n\nIn February 2025, I earned my CASI Level 1 Snowboard Instructor Certification, which allowed me to deeply appreciate the rigorous and scientific approach of the CASI teaching system. Beyond the CASI certification, I have also earned the JSBA (Japan Snowboarding Association) Riding Certification and the China National Snowboard Instructor Certification. I am eager to explore different snowboard training systems to broaden my perspective and better understand the distinctive methods and philosophies behind each one. This also allows me to respond more professionally and confidently when students ask about various snowboarding style. In addition, learning across different snowboarding systems enables <\/p>\n\n\n\nme to build connections across diverse snowboarding communities, which I believe will further support my continued growth in this industry. The above experiences strengthened my commitment to further advancing my professional credentials in snow sports education. <\/p>\n\n\n\nConclusion <\/strong><\/p>\n\n\n\nIn May 2025, I officially moved to Toronto, Ontario, Canada, as a newcomer. In the upcoming winter season, I plan to continue instructing at ski resorts in both China and Canada. I understand the role of CASI Board of Directors requires not only passion and experience in snow sports but also well-rounded capabilities in strategy, finance, risk management, marketing, and organizational leadership\u2014areas that have defined my decade-long consulting career. I hope to combine my professional expertise with my enthusiasm for snowboarding to contribute to CASI\u2019s growth and mission, helping more people experience the freedom and joy of snow sports safely and systematically. <\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n\n\nPour voter, veuillez visiter le lien ci-dessous :<\/p>\n\n\n\n\nVOTEZ MAINTENANT!<\/a><\/div>\n<\/div>\n\n\n\n<\/p>\n\n\n\n\n","protected":false},"excerpt":{"rendered":"Veuillez consulter la liste des candidats ci-dessous avant de voter (cliquez sur les noms pour plus d’informations). VID\u00c9O D’INTRODUCTION Je suis ravi \u00e0 l’id\u00e9e de pouvoir continuer \u00e0 occuper le r\u00f4le de repr\u00e9sentante pour la r\u00e9gion Est au sein du conseil d’administration de l’Association canadienne des moniteurs de snowboard (ACMS) pour mon dernier mandat. Ce…<\/p>\n","protected":false},"author":16,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":""},"class_list":["post-23300","page","type-page","status-publish","hentry"],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/pages\/23300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/comments?post=23300"}],"version-history":[{"count":13,"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/pages\/23300\/revisions"}],"predecessor-version":[{"id":23358,"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/pages\/23300\/revisions\/23358"}],"wp:attachment":[{"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/media?parent=23300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
J’apporte d’expertise en ressources humaines et de leadership op\u00e9rationnel gr\u00e2ce \u00e0 mon r\u00f4le de directrice adjointe de l’\u00e9cole sur neige \u00e0 Tremblant. Cela inclut une exp\u00e9rience dans le recrutement, la formation, la r\u00e9solution de conflits et le d\u00e9veloppement d’\u00e9quipes. Je g\u00e8re \u00e9galement les op\u00e9rations commerciales, ce qui me donne une bonne connaissance de la budg\u00e9tisation, de la planification et de la mise en \u0153uvre des programmes. Mon r\u00e9seau s’\u00e9tend aux moniteurs, \u00e0 la direction des stations et aux acteurs r\u00e9gionaux, ce qui facilite la communication et la collaboration \u00e0 tous les niveaux.<\/p>\n\n\n\n
3. \u00c0 l’heure actuelle, quelle est selon vous la plus grande force de l\u2019ACMS ?<\/strong><\/p>\n\n\n\nLa plus grande force de l\u2019ACMS est l\u2018engagement en faveur d’un enseignement de haute qualit\u00e9 et du d\u00e9veloppement professionnel. L’organisation favorise un fort sentiment de communaut\u00e9 parmi les moniteurs et offre des voies claires pour la croissance, la certification et le mentorat. Ses normes et ses syst\u00e8mes de soutien contribuent \u00e0 renforcer le professionnalisme de l’enseignement du snowboard \u00e0 travers le Canada.<\/p>\n\n\n\n4. Selon vous, quel sera le plus grand d\u00e9fi de la ACMS dans les ann\u00e9es \u00e0 venir et comment pensez-vous que le conseil d’administration le rel\u00e8vera ?<\/strong><\/p>\n\n\n\nUn de nos principaux d\u00e9fis consistera \u00e0 s’adapter aux besoins en \u00e9volution des jeunes moniteurs et \u00e0 faire en sorte que l\u2019ACMS reste pertinente et accessible. Cela implique notamment d’adopter des outils num\u00e9riques, des formats de formation flexibles et des pratiques inclusives. Le conseil d’administration peut relever ce d\u00e9fi en s’engageant plus directement aupr\u00e8s des membres, en recueillant leurs commentaires et en mettant \u00e0 l’essai de nouvelles initiatives qui refl\u00e8tent l’\u00e9volution du paysage des sports de glisse et de l’\u00e9ducation.<\/p>\n\n\n\n5. Le cas \u00e9ch\u00e9ant, d\u00e9crivez les fonctions que vous avez occup\u00e9es au sein d’un conseil d’administration et ce que vous avez appris de ces exp\u00e9riences.<\/strong><\/p>\n\n\n\nMon r\u00f4le de repr\u00e9sentante de la r\u00e9gion Est m’a appris l’importance d’\u00e9couter, de d\u00e9fendre et d’\u00e9quilibrer les besoins r\u00e9gionaux avec les objectifs nationaux. J’ai appris \u00e0 mener des discussions complexes, \u00e0 repr\u00e9senter des points de vue divers et \u00e0 contribuer \u00e0 la planification \u00e0 long terme. Ces exp\u00e9riences ont renforc\u00e9 mon leadership et approfondi mon appr\u00e9ciation de l’esprit de collaboration qui anime l\u2019ACMS.<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n\nALAN LIU<\/strong><\/span><\/path><\/svg><\/span><\/button><\/h3>\n\n\n\n\n<\/figure>\n\n\n\n\nVID\u00c9O D’INTRODUCTION<\/a><\/div>\n<\/div>\n\n\n\n Hello fellow CASI members, <\/p>\n\n\n\nMy name is Alan Liu, and I\u2019ve been a CASI instructor since 2006. I\u2019ve been teaching with the North Toronto Ski Club for almost 20 years, and I\u2019ve lead their Snowboard School since last season. <\/p>\n\n\n\nI\u2019m very proud to call myself a CASI member because of how welcoming the community is<\/strong>, and the excellence in snowboard instruction. Whether you are a Level 1 candidate or a retiree, you are welcomed to the table to have a beer and share about snowboarding and snowboard instructing. And throughout the last 20 years, I\u2019ve appreciated the continuous improvements to the way we teach <\/strong>(remember when we waltzed our students down the slopes to teach them how to turn) and the way we we\u2019ve adapted our program to the changing needs of our members, students, and the industry. Plus, all the passionate people <\/strong>I\u2019ve met. These are the strengths of CASI. <\/strong><\/p>\n\n\n\nAnd these are the reasons why I\u2019m interested in serving as the Eastern Representative <\/strong>on the CASI Board: to be able to lend my expertise to maintain our culture, to support our amazing membership, and to develop an organisation that is sustainable into the future. <\/strong><\/p>\n\n\n\nChallenging CASI to achieve our goals over the next few years will be: <\/p>\n\n\n\n1) Changing Demographic: <\/strong>The interest in obtaining CASI certification and the demographic of our members and candidates (whether geographic, age, etc.) have been changing. While I believe our current Role, Mission, and Vision will continue to be valid, they will be challenged by these changes. As a Board, we need to listen to our members but also be judicious in understanding when we should change and when we should stay on course. <\/p>\n\n\n\n2) Building a Resilient, Future-Proof Organisation: <\/strong>CASI has already been embarking on this, with the change in organisation structure that includes bringing on more full-time staff and adding a Member-At-Large position to the Board. Investing in programs such as our Health Insurance Plan also makes it easier for our fellow instructors to have a long career in snowboarding. The past few years have seen a boon in course deliveries that have bolstered our finances and supported these changes, but will this be sustainable in the long run? Deciding how we grow \u2013 if we should even grow \u2013 will be critical for the Board. <\/p>\n\n\n\n3) Understanding the impact of climate change: <\/strong>We are a weather dependent sport and climate change has affected us. From changes to the length of the season (affecting our members\u2019 income), to the lost of local hills (affecting who has access to the sport), to the increased price of lift tickets driven by reliance on snowmaking (affecting who can afford to be our students), these changes will affect the viability and demand for snowboard instructing. As a Board, we need to engage with our partners to understand their perspective on managing climate change and make sure CASI supports that. <\/p>\n\n\n\nA little bit about myself. On the sports side<\/strong>, I am currently working towards my Level 3 certification and attempted the exam for the first time last season. I am also a Snowboard Canada CSCP Comp Intro Certified coach, something I undertook to expand my instructing toolset. Additionally, I\u2019ve been practicing martials arts all my life and I currently teach Wing Chun. I\u2019ve experienced systems that are achievement driven, competition driven, or intrinsically driven, and methodologies that are internationally organised, to ones that are more traditional and informal. Collectively, these experiences contribute to my perspective on instructing and managing sports organisations. <\/strong>We can see how some of these elements affect our programs today: how we balance the <\/p>\n\n\n\nachievement vs career focus of our candidates, and how our Trainer Updates and Member Programs have re-energised our long-time instructors. This experience also guides how I run the NTSC Snowboard School: balancing the needs of our members with the needs of the individual instructors to build a diverse organisation that reflects Toronto. <\/p>\n\n\n\nOn the professional side<\/strong>, I\u2019m an Electrical Engineer by training and my first career was in telecommunications. I left my position as the Director of Product Management for Bell Mobility\u2019s Data and Messaging products to run the family business. In my current career, I\u2019m a restaurateur with two restaurants in downtown Toronto, Salad King. Having worked in both large corporations and my own small business, I understand the strengths of each, how to work in and with them, and how to build effective organisations of varying sizes. I believe this experience will help us engage our partners in the snow sports industry and guide how we manage CASI. <\/strong>Whether it\u2019s presenting to CEOs, managing staff, or fixing the plumbing, I\u2019ve done it. <\/p>\n\n\n\nOn the board side<\/strong>, I\u2019ve had over 20 years of experience on non-profit Boards. At Carefist, I served on the HR Committee, Ethics Committee, and also led the development of the Strategic Plan that preceded the launch of their Family Health Team and the construction of their One Stop Multi-Services Centre. The past twelve years, I have been the Treasurer of two Toronto Business Improvement Areas: the Downtown Yonge BIA, and the Queen Street West BIA. DYBIA (~$3.5m in annual levies) is a Governance Board, whereas QSWBIA (~$350k) is an Operational Board. As Treasurer, part of my role includes managing and recruiting Executive Directors and new Board members, representing the BIA in the media, and working with our elected officials. One of the changes I\u2019ve led in the past few years is the integration of the long-term financials with the Strategic Plan. I\u2019m also proud of the Governance culture we\u2019ve built: our Board meetings are effective, Board members feel heard, there is a process for continuous Board improvement, and we have an incredible relationship with the staff. This is a discipline I hope to bring to CASI as a Board member to help the organisation and Board grow. <\/strong><\/p>\n\n\n\nThank you for your consideration, and I\u2019m looking forward to the opportunity to serve my fellow snowboarders. <\/p>\n\n\n\nSincerely, <\/p>\n\n\n\nAlan Liu <\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n\nRUIBING GONG<\/strong><\/span><\/path><\/svg><\/span><\/button><\/h3>\n\n\n\n\n<\/figure>\n\n\n\n\nVID\u00c9O D’INTRODUCTION<\/a><\/div>\n<\/div>\n\n\n\nI am originally from China, and I am a newcomer of Canada, I would apply for CASI Eastern Representative position. <\/p>\n\n\n\nI worked for ten years at a leading global consulting firm, where I provided professional management consulting services to numerous Fortune 500 companies. My areas of expertise included strategic planning, risk assessment, process optimization, financial budgeting, and HR strategy. At the same time, I have also been working as a part-time snowboard instructor at a club in China. In 2023, I decided to resign from my consulting position to fully dedicate myself to developing a career in the ski industry, as I was eager to pursue my passion. In February 2025, I obtained my CASI Level 1 certification. I believe that my diverse, cross-industry experience equips me well to take on the challenges and opportunities within the CASI team. <\/p>\n\n\n\nNext, I would like to give a more detailed self-introduction. <\/p>\n\n\n\nExperience in Deloitte Consulting <\/strong><\/p>\n\n\n\nFrom 2014 to 2023, I worked at Deloitte Consulting China, one of the world\u2019s leading professional services firms, where I specialized in Operations Transformation. Over the course of ten years, I advanced from an entry-level consultant to Senior Manager, and allowed me to become a trusted partner to senior executives. My main responsibilities at Deloitte included the following: <\/p>\n\n\n\nDuring the projects, I led cross-functional teams to explore transformation strategies with clients, diagnose organizational challenges, and design pragmatic improvement plans backed by data-driven insights and clear logic. <\/p>\n\n\n\nBeyond project delivery, I also played an active role in business development\u2014presenting case studies, sharing industry best practices to our potential clients. I helped the firm win multiple million-dollar engagements. <\/p>\n\n\n\nInternally, I served as a core member of the recruitment committee of our service line, collaborating closely with HR and Managing Partner to design and execute annual campus recruitment events as well as professional recruitment. I participated in Deloitte branding presentations, developed selection frameworks, trained interviewers, and participated directly in candidate evaluations. These experiences strengthened my leadership, coordination, and team management capabilities, while giving me valuable exposure to talent assessment and organizational development. <\/p>\n\n\n\nAt the same time, as an assistant to the team partner, I helped manage team resources dynamically. My responsibilities included assisting with annual budgeting and monthly forecasting, tracking the performance of managers and above on a weekly basis, identifying issues within the team and proposing solutions, as well as developing action plans to address upcoming challenges. <\/p>\n\n\n\nAdditionally, I led an international consulting project in Africa, where my team and I spent three months onsite supporting a multinational client. Operating in a complex cultural and economic environment, we conducted extensive local research to design strategies aligned with the region\u2019s political and market context. <\/p>\n\n\n\nEvery day at Deloitte presented new challenges and opportunities for growth. In addition to mastering hard skills\u2014such as Microsoft Office proficiency, presentation skills, strategic thinking, and problem-solving\u2014I developed agility in learning, the ability to integrate resources quickly, to lead and motivate teams, and to communicate insights through compelling data storytelling. I received fast-track promotions and was the youngest Senior Managers within our service line. <\/p>\n\n\n\nExperience in Snowboarding <\/strong><\/p>\n\n\n\nWhile consulting offered immense professional fulfillment, I gradually realized how all-consuming it had become. Another long-standing passion of mine\u2014snowboarding\u2014had been continuously set aside. <\/p>\n\n\n\nFor me, snowboarding is not just a sport but a mindset: a blend of focus, freedom, and discipline. Since 2018, I have played a part-time snowboard instructor role at a snowboard club in Beijing. Even with a busy job, I would spend winter weekends teaching snowboarding at the winter Olympic venues near Beijing. In October 2023, I made a pivotal decision\u2014to leave my high-paying role and formally pursue snowboard instruction as my primary career. I began teaching at various ski resorts, connecting with enthusiasts, refining techniques, discussing equipment, and studying, resort operations and safety management. <\/p>\n\n\n\nIn February 2025, I earned my CASI Level 1 Snowboard Instructor Certification, which allowed me to deeply appreciate the rigorous and scientific approach of the CASI teaching system. Beyond the CASI certification, I have also earned the JSBA (Japan Snowboarding Association) Riding Certification and the China National Snowboard Instructor Certification. I am eager to explore different snowboard training systems to broaden my perspective and better understand the distinctive methods and philosophies behind each one. This also allows me to respond more professionally and confidently when students ask about various snowboarding style. In addition, learning across different snowboarding systems enables <\/p>\n\n\n\nme to build connections across diverse snowboarding communities, which I believe will further support my continued growth in this industry. The above experiences strengthened my commitment to further advancing my professional credentials in snow sports education. <\/p>\n\n\n\nConclusion <\/strong><\/p>\n\n\n\nIn May 2025, I officially moved to Toronto, Ontario, Canada, as a newcomer. In the upcoming winter season, I plan to continue instructing at ski resorts in both China and Canada. I understand the role of CASI Board of Directors requires not only passion and experience in snow sports but also well-rounded capabilities in strategy, finance, risk management, marketing, and organizational leadership\u2014areas that have defined my decade-long consulting career. I hope to combine my professional expertise with my enthusiasm for snowboarding to contribute to CASI\u2019s growth and mission, helping more people experience the freedom and joy of snow sports safely and systematically. <\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n\n\nPour voter, veuillez visiter le lien ci-dessous :<\/p>\n\n\n\n\nVOTEZ MAINTENANT!<\/a><\/div>\n<\/div>\n\n\n\n<\/p>\n\n\n\n\n","protected":false},"excerpt":{"rendered":"Veuillez consulter la liste des candidats ci-dessous avant de voter (cliquez sur les noms pour plus d’informations). VID\u00c9O D’INTRODUCTION Je suis ravi \u00e0 l’id\u00e9e de pouvoir continuer \u00e0 occuper le r\u00f4le de repr\u00e9sentante pour la r\u00e9gion Est au sein du conseil d’administration de l’Association canadienne des moniteurs de snowboard (ACMS) pour mon dernier mandat. Ce…<\/p>\n","protected":false},"author":16,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":""},"class_list":["post-23300","page","type-page","status-publish","hentry"],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/pages\/23300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/comments?post=23300"}],"version-history":[{"count":13,"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/pages\/23300\/revisions"}],"predecessor-version":[{"id":23358,"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/pages\/23300\/revisions\/23358"}],"wp:attachment":[{"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/media?parent=23300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
La plus grande force de l\u2019ACMS est l\u2018engagement en faveur d’un enseignement de haute qualit\u00e9 et du d\u00e9veloppement professionnel. L’organisation favorise un fort sentiment de communaut\u00e9 parmi les moniteurs et offre des voies claires pour la croissance, la certification et le mentorat. Ses normes et ses syst\u00e8mes de soutien contribuent \u00e0 renforcer le professionnalisme de l’enseignement du snowboard \u00e0 travers le Canada.<\/p>\n\n\n\n
4. Selon vous, quel sera le plus grand d\u00e9fi de la ACMS dans les ann\u00e9es \u00e0 venir et comment pensez-vous que le conseil d’administration le rel\u00e8vera ?<\/strong><\/p>\n\n\n\nUn de nos principaux d\u00e9fis consistera \u00e0 s’adapter aux besoins en \u00e9volution des jeunes moniteurs et \u00e0 faire en sorte que l\u2019ACMS reste pertinente et accessible. Cela implique notamment d’adopter des outils num\u00e9riques, des formats de formation flexibles et des pratiques inclusives. Le conseil d’administration peut relever ce d\u00e9fi en s’engageant plus directement aupr\u00e8s des membres, en recueillant leurs commentaires et en mettant \u00e0 l’essai de nouvelles initiatives qui refl\u00e8tent l’\u00e9volution du paysage des sports de glisse et de l’\u00e9ducation.<\/p>\n\n\n\n5. Le cas \u00e9ch\u00e9ant, d\u00e9crivez les fonctions que vous avez occup\u00e9es au sein d’un conseil d’administration et ce que vous avez appris de ces exp\u00e9riences.<\/strong><\/p>\n\n\n\nMon r\u00f4le de repr\u00e9sentante de la r\u00e9gion Est m’a appris l’importance d’\u00e9couter, de d\u00e9fendre et d’\u00e9quilibrer les besoins r\u00e9gionaux avec les objectifs nationaux. J’ai appris \u00e0 mener des discussions complexes, \u00e0 repr\u00e9senter des points de vue divers et \u00e0 contribuer \u00e0 la planification \u00e0 long terme. Ces exp\u00e9riences ont renforc\u00e9 mon leadership et approfondi mon appr\u00e9ciation de l’esprit de collaboration qui anime l\u2019ACMS.<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n\nALAN LIU<\/strong><\/span><\/path><\/svg><\/span><\/button><\/h3>\n\n\n\n\n<\/figure>\n\n\n\n\nVID\u00c9O D’INTRODUCTION<\/a><\/div>\n<\/div>\n\n\n\n Hello fellow CASI members, <\/p>\n\n\n\nMy name is Alan Liu, and I\u2019ve been a CASI instructor since 2006. I\u2019ve been teaching with the North Toronto Ski Club for almost 20 years, and I\u2019ve lead their Snowboard School since last season. <\/p>\n\n\n\nI\u2019m very proud to call myself a CASI member because of how welcoming the community is<\/strong>, and the excellence in snowboard instruction. Whether you are a Level 1 candidate or a retiree, you are welcomed to the table to have a beer and share about snowboarding and snowboard instructing. And throughout the last 20 years, I\u2019ve appreciated the continuous improvements to the way we teach <\/strong>(remember when we waltzed our students down the slopes to teach them how to turn) and the way we we\u2019ve adapted our program to the changing needs of our members, students, and the industry. Plus, all the passionate people <\/strong>I\u2019ve met. These are the strengths of CASI. <\/strong><\/p>\n\n\n\nAnd these are the reasons why I\u2019m interested in serving as the Eastern Representative <\/strong>on the CASI Board: to be able to lend my expertise to maintain our culture, to support our amazing membership, and to develop an organisation that is sustainable into the future. <\/strong><\/p>\n\n\n\nChallenging CASI to achieve our goals over the next few years will be: <\/p>\n\n\n\n1) Changing Demographic: <\/strong>The interest in obtaining CASI certification and the demographic of our members and candidates (whether geographic, age, etc.) have been changing. While I believe our current Role, Mission, and Vision will continue to be valid, they will be challenged by these changes. As a Board, we need to listen to our members but also be judicious in understanding when we should change and when we should stay on course. <\/p>\n\n\n\n2) Building a Resilient, Future-Proof Organisation: <\/strong>CASI has already been embarking on this, with the change in organisation structure that includes bringing on more full-time staff and adding a Member-At-Large position to the Board. Investing in programs such as our Health Insurance Plan also makes it easier for our fellow instructors to have a long career in snowboarding. The past few years have seen a boon in course deliveries that have bolstered our finances and supported these changes, but will this be sustainable in the long run? Deciding how we grow \u2013 if we should even grow \u2013 will be critical for the Board. <\/p>\n\n\n\n3) Understanding the impact of climate change: <\/strong>We are a weather dependent sport and climate change has affected us. From changes to the length of the season (affecting our members\u2019 income), to the lost of local hills (affecting who has access to the sport), to the increased price of lift tickets driven by reliance on snowmaking (affecting who can afford to be our students), these changes will affect the viability and demand for snowboard instructing. As a Board, we need to engage with our partners to understand their perspective on managing climate change and make sure CASI supports that. <\/p>\n\n\n\nA little bit about myself. On the sports side<\/strong>, I am currently working towards my Level 3 certification and attempted the exam for the first time last season. I am also a Snowboard Canada CSCP Comp Intro Certified coach, something I undertook to expand my instructing toolset. Additionally, I\u2019ve been practicing martials arts all my life and I currently teach Wing Chun. I\u2019ve experienced systems that are achievement driven, competition driven, or intrinsically driven, and methodologies that are internationally organised, to ones that are more traditional and informal. Collectively, these experiences contribute to my perspective on instructing and managing sports organisations. <\/strong>We can see how some of these elements affect our programs today: how we balance the <\/p>\n\n\n\nachievement vs career focus of our candidates, and how our Trainer Updates and Member Programs have re-energised our long-time instructors. This experience also guides how I run the NTSC Snowboard School: balancing the needs of our members with the needs of the individual instructors to build a diverse organisation that reflects Toronto. <\/p>\n\n\n\nOn the professional side<\/strong>, I\u2019m an Electrical Engineer by training and my first career was in telecommunications. I left my position as the Director of Product Management for Bell Mobility\u2019s Data and Messaging products to run the family business. In my current career, I\u2019m a restaurateur with two restaurants in downtown Toronto, Salad King. Having worked in both large corporations and my own small business, I understand the strengths of each, how to work in and with them, and how to build effective organisations of varying sizes. I believe this experience will help us engage our partners in the snow sports industry and guide how we manage CASI. <\/strong>Whether it\u2019s presenting to CEOs, managing staff, or fixing the plumbing, I\u2019ve done it. <\/p>\n\n\n\nOn the board side<\/strong>, I\u2019ve had over 20 years of experience on non-profit Boards. At Carefist, I served on the HR Committee, Ethics Committee, and also led the development of the Strategic Plan that preceded the launch of their Family Health Team and the construction of their One Stop Multi-Services Centre. The past twelve years, I have been the Treasurer of two Toronto Business Improvement Areas: the Downtown Yonge BIA, and the Queen Street West BIA. DYBIA (~$3.5m in annual levies) is a Governance Board, whereas QSWBIA (~$350k) is an Operational Board. As Treasurer, part of my role includes managing and recruiting Executive Directors and new Board members, representing the BIA in the media, and working with our elected officials. One of the changes I\u2019ve led in the past few years is the integration of the long-term financials with the Strategic Plan. I\u2019m also proud of the Governance culture we\u2019ve built: our Board meetings are effective, Board members feel heard, there is a process for continuous Board improvement, and we have an incredible relationship with the staff. This is a discipline I hope to bring to CASI as a Board member to help the organisation and Board grow. <\/strong><\/p>\n\n\n\nThank you for your consideration, and I\u2019m looking forward to the opportunity to serve my fellow snowboarders. <\/p>\n\n\n\nSincerely, <\/p>\n\n\n\nAlan Liu <\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n\nRUIBING GONG<\/strong><\/span><\/path><\/svg><\/span><\/button><\/h3>\n\n\n\n\n<\/figure>\n\n\n\n\nVID\u00c9O D’INTRODUCTION<\/a><\/div>\n<\/div>\n\n\n\nI am originally from China, and I am a newcomer of Canada, I would apply for CASI Eastern Representative position. <\/p>\n\n\n\nI worked for ten years at a leading global consulting firm, where I provided professional management consulting services to numerous Fortune 500 companies. My areas of expertise included strategic planning, risk assessment, process optimization, financial budgeting, and HR strategy. At the same time, I have also been working as a part-time snowboard instructor at a club in China. In 2023, I decided to resign from my consulting position to fully dedicate myself to developing a career in the ski industry, as I was eager to pursue my passion. In February 2025, I obtained my CASI Level 1 certification. I believe that my diverse, cross-industry experience equips me well to take on the challenges and opportunities within the CASI team. <\/p>\n\n\n\nNext, I would like to give a more detailed self-introduction. <\/p>\n\n\n\nExperience in Deloitte Consulting <\/strong><\/p>\n\n\n\nFrom 2014 to 2023, I worked at Deloitte Consulting China, one of the world\u2019s leading professional services firms, where I specialized in Operations Transformation. Over the course of ten years, I advanced from an entry-level consultant to Senior Manager, and allowed me to become a trusted partner to senior executives. My main responsibilities at Deloitte included the following: <\/p>\n\n\n\nDuring the projects, I led cross-functional teams to explore transformation strategies with clients, diagnose organizational challenges, and design pragmatic improvement plans backed by data-driven insights and clear logic. <\/p>\n\n\n\nBeyond project delivery, I also played an active role in business development\u2014presenting case studies, sharing industry best practices to our potential clients. I helped the firm win multiple million-dollar engagements. <\/p>\n\n\n\nInternally, I served as a core member of the recruitment committee of our service line, collaborating closely with HR and Managing Partner to design and execute annual campus recruitment events as well as professional recruitment. I participated in Deloitte branding presentations, developed selection frameworks, trained interviewers, and participated directly in candidate evaluations. These experiences strengthened my leadership, coordination, and team management capabilities, while giving me valuable exposure to talent assessment and organizational development. <\/p>\n\n\n\nAt the same time, as an assistant to the team partner, I helped manage team resources dynamically. My responsibilities included assisting with annual budgeting and monthly forecasting, tracking the performance of managers and above on a weekly basis, identifying issues within the team and proposing solutions, as well as developing action plans to address upcoming challenges. <\/p>\n\n\n\nAdditionally, I led an international consulting project in Africa, where my team and I spent three months onsite supporting a multinational client. Operating in a complex cultural and economic environment, we conducted extensive local research to design strategies aligned with the region\u2019s political and market context. <\/p>\n\n\n\nEvery day at Deloitte presented new challenges and opportunities for growth. In addition to mastering hard skills\u2014such as Microsoft Office proficiency, presentation skills, strategic thinking, and problem-solving\u2014I developed agility in learning, the ability to integrate resources quickly, to lead and motivate teams, and to communicate insights through compelling data storytelling. I received fast-track promotions and was the youngest Senior Managers within our service line. <\/p>\n\n\n\nExperience in Snowboarding <\/strong><\/p>\n\n\n\nWhile consulting offered immense professional fulfillment, I gradually realized how all-consuming it had become. Another long-standing passion of mine\u2014snowboarding\u2014had been continuously set aside. <\/p>\n\n\n\nFor me, snowboarding is not just a sport but a mindset: a blend of focus, freedom, and discipline. Since 2018, I have played a part-time snowboard instructor role at a snowboard club in Beijing. Even with a busy job, I would spend winter weekends teaching snowboarding at the winter Olympic venues near Beijing. In October 2023, I made a pivotal decision\u2014to leave my high-paying role and formally pursue snowboard instruction as my primary career. I began teaching at various ski resorts, connecting with enthusiasts, refining techniques, discussing equipment, and studying, resort operations and safety management. <\/p>\n\n\n\nIn February 2025, I earned my CASI Level 1 Snowboard Instructor Certification, which allowed me to deeply appreciate the rigorous and scientific approach of the CASI teaching system. Beyond the CASI certification, I have also earned the JSBA (Japan Snowboarding Association) Riding Certification and the China National Snowboard Instructor Certification. I am eager to explore different snowboard training systems to broaden my perspective and better understand the distinctive methods and philosophies behind each one. This also allows me to respond more professionally and confidently when students ask about various snowboarding style. In addition, learning across different snowboarding systems enables <\/p>\n\n\n\nme to build connections across diverse snowboarding communities, which I believe will further support my continued growth in this industry. The above experiences strengthened my commitment to further advancing my professional credentials in snow sports education. <\/p>\n\n\n\nConclusion <\/strong><\/p>\n\n\n\nIn May 2025, I officially moved to Toronto, Ontario, Canada, as a newcomer. In the upcoming winter season, I plan to continue instructing at ski resorts in both China and Canada. I understand the role of CASI Board of Directors requires not only passion and experience in snow sports but also well-rounded capabilities in strategy, finance, risk management, marketing, and organizational leadership\u2014areas that have defined my decade-long consulting career. I hope to combine my professional expertise with my enthusiasm for snowboarding to contribute to CASI\u2019s growth and mission, helping more people experience the freedom and joy of snow sports safely and systematically. <\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n\n\nPour voter, veuillez visiter le lien ci-dessous :<\/p>\n\n\n\n\nVOTEZ MAINTENANT!<\/a><\/div>\n<\/div>\n\n\n\n<\/p>\n\n\n\n\n","protected":false},"excerpt":{"rendered":"Veuillez consulter la liste des candidats ci-dessous avant de voter (cliquez sur les noms pour plus d’informations). VID\u00c9O D’INTRODUCTION Je suis ravi \u00e0 l’id\u00e9e de pouvoir continuer \u00e0 occuper le r\u00f4le de repr\u00e9sentante pour la r\u00e9gion Est au sein du conseil d’administration de l’Association canadienne des moniteurs de snowboard (ACMS) pour mon dernier mandat. Ce…<\/p>\n","protected":false},"author":16,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":""},"class_list":["post-23300","page","type-page","status-publish","hentry"],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/pages\/23300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/comments?post=23300"}],"version-history":[{"count":13,"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/pages\/23300\/revisions"}],"predecessor-version":[{"id":23358,"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/pages\/23300\/revisions\/23358"}],"wp:attachment":[{"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/media?parent=23300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Un de nos principaux d\u00e9fis consistera \u00e0 s’adapter aux besoins en \u00e9volution des jeunes moniteurs et \u00e0 faire en sorte que l\u2019ACMS reste pertinente et accessible. Cela implique notamment d’adopter des outils num\u00e9riques, des formats de formation flexibles et des pratiques inclusives. Le conseil d’administration peut relever ce d\u00e9fi en s’engageant plus directement aupr\u00e8s des membres, en recueillant leurs commentaires et en mettant \u00e0 l’essai de nouvelles initiatives qui refl\u00e8tent l’\u00e9volution du paysage des sports de glisse et de l’\u00e9ducation.<\/p>\n\n\n\n
5. Le cas \u00e9ch\u00e9ant, d\u00e9crivez les fonctions que vous avez occup\u00e9es au sein d’un conseil d’administration et ce que vous avez appris de ces exp\u00e9riences.<\/strong><\/p>\n\n\n\nMon r\u00f4le de repr\u00e9sentante de la r\u00e9gion Est m’a appris l’importance d’\u00e9couter, de d\u00e9fendre et d’\u00e9quilibrer les besoins r\u00e9gionaux avec les objectifs nationaux. J’ai appris \u00e0 mener des discussions complexes, \u00e0 repr\u00e9senter des points de vue divers et \u00e0 contribuer \u00e0 la planification \u00e0 long terme. Ces exp\u00e9riences ont renforc\u00e9 mon leadership et approfondi mon appr\u00e9ciation de l’esprit de collaboration qui anime l\u2019ACMS.<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n\nALAN LIU<\/strong><\/span><\/path><\/svg><\/span><\/button><\/h3>\n\n\n\n\n<\/figure>\n\n\n\n\nVID\u00c9O D’INTRODUCTION<\/a><\/div>\n<\/div>\n\n\n\n Hello fellow CASI members, <\/p>\n\n\n\nMy name is Alan Liu, and I\u2019ve been a CASI instructor since 2006. I\u2019ve been teaching with the North Toronto Ski Club for almost 20 years, and I\u2019ve lead their Snowboard School since last season. <\/p>\n\n\n\nI\u2019m very proud to call myself a CASI member because of how welcoming the community is<\/strong>, and the excellence in snowboard instruction. Whether you are a Level 1 candidate or a retiree, you are welcomed to the table to have a beer and share about snowboarding and snowboard instructing. And throughout the last 20 years, I\u2019ve appreciated the continuous improvements to the way we teach <\/strong>(remember when we waltzed our students down the slopes to teach them how to turn) and the way we we\u2019ve adapted our program to the changing needs of our members, students, and the industry. Plus, all the passionate people <\/strong>I\u2019ve met. These are the strengths of CASI. <\/strong><\/p>\n\n\n\nAnd these are the reasons why I\u2019m interested in serving as the Eastern Representative <\/strong>on the CASI Board: to be able to lend my expertise to maintain our culture, to support our amazing membership, and to develop an organisation that is sustainable into the future. <\/strong><\/p>\n\n\n\nChallenging CASI to achieve our goals over the next few years will be: <\/p>\n\n\n\n1) Changing Demographic: <\/strong>The interest in obtaining CASI certification and the demographic of our members and candidates (whether geographic, age, etc.) have been changing. While I believe our current Role, Mission, and Vision will continue to be valid, they will be challenged by these changes. As a Board, we need to listen to our members but also be judicious in understanding when we should change and when we should stay on course. <\/p>\n\n\n\n2) Building a Resilient, Future-Proof Organisation: <\/strong>CASI has already been embarking on this, with the change in organisation structure that includes bringing on more full-time staff and adding a Member-At-Large position to the Board. Investing in programs such as our Health Insurance Plan also makes it easier for our fellow instructors to have a long career in snowboarding. The past few years have seen a boon in course deliveries that have bolstered our finances and supported these changes, but will this be sustainable in the long run? Deciding how we grow \u2013 if we should even grow \u2013 will be critical for the Board. <\/p>\n\n\n\n3) Understanding the impact of climate change: <\/strong>We are a weather dependent sport and climate change has affected us. From changes to the length of the season (affecting our members\u2019 income), to the lost of local hills (affecting who has access to the sport), to the increased price of lift tickets driven by reliance on snowmaking (affecting who can afford to be our students), these changes will affect the viability and demand for snowboard instructing. As a Board, we need to engage with our partners to understand their perspective on managing climate change and make sure CASI supports that. <\/p>\n\n\n\nA little bit about myself. On the sports side<\/strong>, I am currently working towards my Level 3 certification and attempted the exam for the first time last season. I am also a Snowboard Canada CSCP Comp Intro Certified coach, something I undertook to expand my instructing toolset. Additionally, I\u2019ve been practicing martials arts all my life and I currently teach Wing Chun. I\u2019ve experienced systems that are achievement driven, competition driven, or intrinsically driven, and methodologies that are internationally organised, to ones that are more traditional and informal. Collectively, these experiences contribute to my perspective on instructing and managing sports organisations. <\/strong>We can see how some of these elements affect our programs today: how we balance the <\/p>\n\n\n\nachievement vs career focus of our candidates, and how our Trainer Updates and Member Programs have re-energised our long-time instructors. This experience also guides how I run the NTSC Snowboard School: balancing the needs of our members with the needs of the individual instructors to build a diverse organisation that reflects Toronto. <\/p>\n\n\n\nOn the professional side<\/strong>, I\u2019m an Electrical Engineer by training and my first career was in telecommunications. I left my position as the Director of Product Management for Bell Mobility\u2019s Data and Messaging products to run the family business. In my current career, I\u2019m a restaurateur with two restaurants in downtown Toronto, Salad King. Having worked in both large corporations and my own small business, I understand the strengths of each, how to work in and with them, and how to build effective organisations of varying sizes. I believe this experience will help us engage our partners in the snow sports industry and guide how we manage CASI. <\/strong>Whether it\u2019s presenting to CEOs, managing staff, or fixing the plumbing, I\u2019ve done it. <\/p>\n\n\n\nOn the board side<\/strong>, I\u2019ve had over 20 years of experience on non-profit Boards. At Carefist, I served on the HR Committee, Ethics Committee, and also led the development of the Strategic Plan that preceded the launch of their Family Health Team and the construction of their One Stop Multi-Services Centre. The past twelve years, I have been the Treasurer of two Toronto Business Improvement Areas: the Downtown Yonge BIA, and the Queen Street West BIA. DYBIA (~$3.5m in annual levies) is a Governance Board, whereas QSWBIA (~$350k) is an Operational Board. As Treasurer, part of my role includes managing and recruiting Executive Directors and new Board members, representing the BIA in the media, and working with our elected officials. One of the changes I\u2019ve led in the past few years is the integration of the long-term financials with the Strategic Plan. I\u2019m also proud of the Governance culture we\u2019ve built: our Board meetings are effective, Board members feel heard, there is a process for continuous Board improvement, and we have an incredible relationship with the staff. This is a discipline I hope to bring to CASI as a Board member to help the organisation and Board grow. <\/strong><\/p>\n\n\n\nThank you for your consideration, and I\u2019m looking forward to the opportunity to serve my fellow snowboarders. <\/p>\n\n\n\nSincerely, <\/p>\n\n\n\nAlan Liu <\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n\nRUIBING GONG<\/strong><\/span><\/path><\/svg><\/span><\/button><\/h3>\n\n\n\n\n<\/figure>\n\n\n\n\nVID\u00c9O D’INTRODUCTION<\/a><\/div>\n<\/div>\n\n\n\nI am originally from China, and I am a newcomer of Canada, I would apply for CASI Eastern Representative position. <\/p>\n\n\n\nI worked for ten years at a leading global consulting firm, where I provided professional management consulting services to numerous Fortune 500 companies. My areas of expertise included strategic planning, risk assessment, process optimization, financial budgeting, and HR strategy. At the same time, I have also been working as a part-time snowboard instructor at a club in China. In 2023, I decided to resign from my consulting position to fully dedicate myself to developing a career in the ski industry, as I was eager to pursue my passion. In February 2025, I obtained my CASI Level 1 certification. I believe that my diverse, cross-industry experience equips me well to take on the challenges and opportunities within the CASI team. <\/p>\n\n\n\nNext, I would like to give a more detailed self-introduction. <\/p>\n\n\n\nExperience in Deloitte Consulting <\/strong><\/p>\n\n\n\nFrom 2014 to 2023, I worked at Deloitte Consulting China, one of the world\u2019s leading professional services firms, where I specialized in Operations Transformation. Over the course of ten years, I advanced from an entry-level consultant to Senior Manager, and allowed me to become a trusted partner to senior executives. My main responsibilities at Deloitte included the following: <\/p>\n\n\n\nDuring the projects, I led cross-functional teams to explore transformation strategies with clients, diagnose organizational challenges, and design pragmatic improvement plans backed by data-driven insights and clear logic. <\/p>\n\n\n\nBeyond project delivery, I also played an active role in business development\u2014presenting case studies, sharing industry best practices to our potential clients. I helped the firm win multiple million-dollar engagements. <\/p>\n\n\n\nInternally, I served as a core member of the recruitment committee of our service line, collaborating closely with HR and Managing Partner to design and execute annual campus recruitment events as well as professional recruitment. I participated in Deloitte branding presentations, developed selection frameworks, trained interviewers, and participated directly in candidate evaluations. These experiences strengthened my leadership, coordination, and team management capabilities, while giving me valuable exposure to talent assessment and organizational development. <\/p>\n\n\n\nAt the same time, as an assistant to the team partner, I helped manage team resources dynamically. My responsibilities included assisting with annual budgeting and monthly forecasting, tracking the performance of managers and above on a weekly basis, identifying issues within the team and proposing solutions, as well as developing action plans to address upcoming challenges. <\/p>\n\n\n\nAdditionally, I led an international consulting project in Africa, where my team and I spent three months onsite supporting a multinational client. Operating in a complex cultural and economic environment, we conducted extensive local research to design strategies aligned with the region\u2019s political and market context. <\/p>\n\n\n\nEvery day at Deloitte presented new challenges and opportunities for growth. In addition to mastering hard skills\u2014such as Microsoft Office proficiency, presentation skills, strategic thinking, and problem-solving\u2014I developed agility in learning, the ability to integrate resources quickly, to lead and motivate teams, and to communicate insights through compelling data storytelling. I received fast-track promotions and was the youngest Senior Managers within our service line. <\/p>\n\n\n\nExperience in Snowboarding <\/strong><\/p>\n\n\n\nWhile consulting offered immense professional fulfillment, I gradually realized how all-consuming it had become. Another long-standing passion of mine\u2014snowboarding\u2014had been continuously set aside. <\/p>\n\n\n\nFor me, snowboarding is not just a sport but a mindset: a blend of focus, freedom, and discipline. Since 2018, I have played a part-time snowboard instructor role at a snowboard club in Beijing. Even with a busy job, I would spend winter weekends teaching snowboarding at the winter Olympic venues near Beijing. In October 2023, I made a pivotal decision\u2014to leave my high-paying role and formally pursue snowboard instruction as my primary career. I began teaching at various ski resorts, connecting with enthusiasts, refining techniques, discussing equipment, and studying, resort operations and safety management. <\/p>\n\n\n\nIn February 2025, I earned my CASI Level 1 Snowboard Instructor Certification, which allowed me to deeply appreciate the rigorous and scientific approach of the CASI teaching system. Beyond the CASI certification, I have also earned the JSBA (Japan Snowboarding Association) Riding Certification and the China National Snowboard Instructor Certification. I am eager to explore different snowboard training systems to broaden my perspective and better understand the distinctive methods and philosophies behind each one. This also allows me to respond more professionally and confidently when students ask about various snowboarding style. In addition, learning across different snowboarding systems enables <\/p>\n\n\n\nme to build connections across diverse snowboarding communities, which I believe will further support my continued growth in this industry. The above experiences strengthened my commitment to further advancing my professional credentials in snow sports education. <\/p>\n\n\n\nConclusion <\/strong><\/p>\n\n\n\nIn May 2025, I officially moved to Toronto, Ontario, Canada, as a newcomer. In the upcoming winter season, I plan to continue instructing at ski resorts in both China and Canada. I understand the role of CASI Board of Directors requires not only passion and experience in snow sports but also well-rounded capabilities in strategy, finance, risk management, marketing, and organizational leadership\u2014areas that have defined my decade-long consulting career. I hope to combine my professional expertise with my enthusiasm for snowboarding to contribute to CASI\u2019s growth and mission, helping more people experience the freedom and joy of snow sports safely and systematically. <\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n\n\nPour voter, veuillez visiter le lien ci-dessous :<\/p>\n\n\n\n\nVOTEZ MAINTENANT!<\/a><\/div>\n<\/div>\n\n\n\n<\/p>\n\n\n\n\n","protected":false},"excerpt":{"rendered":"Veuillez consulter la liste des candidats ci-dessous avant de voter (cliquez sur les noms pour plus d’informations). VID\u00c9O D’INTRODUCTION Je suis ravi \u00e0 l’id\u00e9e de pouvoir continuer \u00e0 occuper le r\u00f4le de repr\u00e9sentante pour la r\u00e9gion Est au sein du conseil d’administration de l’Association canadienne des moniteurs de snowboard (ACMS) pour mon dernier mandat. Ce…<\/p>\n","protected":false},"author":16,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":""},"class_list":["post-23300","page","type-page","status-publish","hentry"],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/pages\/23300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/comments?post=23300"}],"version-history":[{"count":13,"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/pages\/23300\/revisions"}],"predecessor-version":[{"id":23358,"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/pages\/23300\/revisions\/23358"}],"wp:attachment":[{"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/media?parent=23300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Mon r\u00f4le de repr\u00e9sentante de la r\u00e9gion Est m’a appris l’importance d’\u00e9couter, de d\u00e9fendre et d’\u00e9quilibrer les besoins r\u00e9gionaux avec les objectifs nationaux. J’ai appris \u00e0 mener des discussions complexes, \u00e0 repr\u00e9senter des points de vue divers et \u00e0 contribuer \u00e0 la planification \u00e0 long terme. Ces exp\u00e9riences ont renforc\u00e9 mon leadership et approfondi mon appr\u00e9ciation de l’esprit de collaboration qui anime l\u2019ACMS.<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n
Hello fellow CASI members, <\/p>\n\n\n\n
My name is Alan Liu, and I\u2019ve been a CASI instructor since 2006. I\u2019ve been teaching with the North Toronto Ski Club for almost 20 years, and I\u2019ve lead their Snowboard School since last season. <\/p>\n\n\n\n
I\u2019m very proud to call myself a CASI member because of how welcoming the community is<\/strong>, and the excellence in snowboard instruction. Whether you are a Level 1 candidate or a retiree, you are welcomed to the table to have a beer and share about snowboarding and snowboard instructing. And throughout the last 20 years, I\u2019ve appreciated the continuous improvements to the way we teach <\/strong>(remember when we waltzed our students down the slopes to teach them how to turn) and the way we we\u2019ve adapted our program to the changing needs of our members, students, and the industry. Plus, all the passionate people <\/strong>I\u2019ve met. These are the strengths of CASI. <\/strong><\/p>\n\n\n\nAnd these are the reasons why I\u2019m interested in serving as the Eastern Representative <\/strong>on the CASI Board: to be able to lend my expertise to maintain our culture, to support our amazing membership, and to develop an organisation that is sustainable into the future. <\/strong><\/p>\n\n\n\nChallenging CASI to achieve our goals over the next few years will be: <\/p>\n\n\n\n1) Changing Demographic: <\/strong>The interest in obtaining CASI certification and the demographic of our members and candidates (whether geographic, age, etc.) have been changing. While I believe our current Role, Mission, and Vision will continue to be valid, they will be challenged by these changes. As a Board, we need to listen to our members but also be judicious in understanding when we should change and when we should stay on course. <\/p>\n\n\n\n2) Building a Resilient, Future-Proof Organisation: <\/strong>CASI has already been embarking on this, with the change in organisation structure that includes bringing on more full-time staff and adding a Member-At-Large position to the Board. Investing in programs such as our Health Insurance Plan also makes it easier for our fellow instructors to have a long career in snowboarding. The past few years have seen a boon in course deliveries that have bolstered our finances and supported these changes, but will this be sustainable in the long run? Deciding how we grow \u2013 if we should even grow \u2013 will be critical for the Board. <\/p>\n\n\n\n3) Understanding the impact of climate change: <\/strong>We are a weather dependent sport and climate change has affected us. From changes to the length of the season (affecting our members\u2019 income), to the lost of local hills (affecting who has access to the sport), to the increased price of lift tickets driven by reliance on snowmaking (affecting who can afford to be our students), these changes will affect the viability and demand for snowboard instructing. As a Board, we need to engage with our partners to understand their perspective on managing climate change and make sure CASI supports that. <\/p>\n\n\n\nA little bit about myself. On the sports side<\/strong>, I am currently working towards my Level 3 certification and attempted the exam for the first time last season. I am also a Snowboard Canada CSCP Comp Intro Certified coach, something I undertook to expand my instructing toolset. Additionally, I\u2019ve been practicing martials arts all my life and I currently teach Wing Chun. I\u2019ve experienced systems that are achievement driven, competition driven, or intrinsically driven, and methodologies that are internationally organised, to ones that are more traditional and informal. Collectively, these experiences contribute to my perspective on instructing and managing sports organisations. <\/strong>We can see how some of these elements affect our programs today: how we balance the <\/p>\n\n\n\nachievement vs career focus of our candidates, and how our Trainer Updates and Member Programs have re-energised our long-time instructors. This experience also guides how I run the NTSC Snowboard School: balancing the needs of our members with the needs of the individual instructors to build a diverse organisation that reflects Toronto. <\/p>\n\n\n\nOn the professional side<\/strong>, I\u2019m an Electrical Engineer by training and my first career was in telecommunications. I left my position as the Director of Product Management for Bell Mobility\u2019s Data and Messaging products to run the family business. In my current career, I\u2019m a restaurateur with two restaurants in downtown Toronto, Salad King. Having worked in both large corporations and my own small business, I understand the strengths of each, how to work in and with them, and how to build effective organisations of varying sizes. I believe this experience will help us engage our partners in the snow sports industry and guide how we manage CASI. <\/strong>Whether it\u2019s presenting to CEOs, managing staff, or fixing the plumbing, I\u2019ve done it. <\/p>\n\n\n\nOn the board side<\/strong>, I\u2019ve had over 20 years of experience on non-profit Boards. At Carefist, I served on the HR Committee, Ethics Committee, and also led the development of the Strategic Plan that preceded the launch of their Family Health Team and the construction of their One Stop Multi-Services Centre. The past twelve years, I have been the Treasurer of two Toronto Business Improvement Areas: the Downtown Yonge BIA, and the Queen Street West BIA. DYBIA (~$3.5m in annual levies) is a Governance Board, whereas QSWBIA (~$350k) is an Operational Board. As Treasurer, part of my role includes managing and recruiting Executive Directors and new Board members, representing the BIA in the media, and working with our elected officials. One of the changes I\u2019ve led in the past few years is the integration of the long-term financials with the Strategic Plan. I\u2019m also proud of the Governance culture we\u2019ve built: our Board meetings are effective, Board members feel heard, there is a process for continuous Board improvement, and we have an incredible relationship with the staff. This is a discipline I hope to bring to CASI as a Board member to help the organisation and Board grow. <\/strong><\/p>\n\n\n\nThank you for your consideration, and I\u2019m looking forward to the opportunity to serve my fellow snowboarders. <\/p>\n\n\n\nSincerely, <\/p>\n\n\n\nAlan Liu <\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n\nRUIBING GONG<\/strong><\/span><\/path><\/svg><\/span><\/button><\/h3>\n\n\n\n\n<\/figure>\n\n\n\n\nVID\u00c9O D’INTRODUCTION<\/a><\/div>\n<\/div>\n\n\n\nI am originally from China, and I am a newcomer of Canada, I would apply for CASI Eastern Representative position. <\/p>\n\n\n\nI worked for ten years at a leading global consulting firm, where I provided professional management consulting services to numerous Fortune 500 companies. My areas of expertise included strategic planning, risk assessment, process optimization, financial budgeting, and HR strategy. At the same time, I have also been working as a part-time snowboard instructor at a club in China. In 2023, I decided to resign from my consulting position to fully dedicate myself to developing a career in the ski industry, as I was eager to pursue my passion. In February 2025, I obtained my CASI Level 1 certification. I believe that my diverse, cross-industry experience equips me well to take on the challenges and opportunities within the CASI team. <\/p>\n\n\n\nNext, I would like to give a more detailed self-introduction. <\/p>\n\n\n\nExperience in Deloitte Consulting <\/strong><\/p>\n\n\n\nFrom 2014 to 2023, I worked at Deloitte Consulting China, one of the world\u2019s leading professional services firms, where I specialized in Operations Transformation. Over the course of ten years, I advanced from an entry-level consultant to Senior Manager, and allowed me to become a trusted partner to senior executives. My main responsibilities at Deloitte included the following: <\/p>\n\n\n\nDuring the projects, I led cross-functional teams to explore transformation strategies with clients, diagnose organizational challenges, and design pragmatic improvement plans backed by data-driven insights and clear logic. <\/p>\n\n\n\nBeyond project delivery, I also played an active role in business development\u2014presenting case studies, sharing industry best practices to our potential clients. I helped the firm win multiple million-dollar engagements. <\/p>\n\n\n\nInternally, I served as a core member of the recruitment committee of our service line, collaborating closely with HR and Managing Partner to design and execute annual campus recruitment events as well as professional recruitment. I participated in Deloitte branding presentations, developed selection frameworks, trained interviewers, and participated directly in candidate evaluations. These experiences strengthened my leadership, coordination, and team management capabilities, while giving me valuable exposure to talent assessment and organizational development. <\/p>\n\n\n\nAt the same time, as an assistant to the team partner, I helped manage team resources dynamically. My responsibilities included assisting with annual budgeting and monthly forecasting, tracking the performance of managers and above on a weekly basis, identifying issues within the team and proposing solutions, as well as developing action plans to address upcoming challenges. <\/p>\n\n\n\nAdditionally, I led an international consulting project in Africa, where my team and I spent three months onsite supporting a multinational client. Operating in a complex cultural and economic environment, we conducted extensive local research to design strategies aligned with the region\u2019s political and market context. <\/p>\n\n\n\nEvery day at Deloitte presented new challenges and opportunities for growth. In addition to mastering hard skills\u2014such as Microsoft Office proficiency, presentation skills, strategic thinking, and problem-solving\u2014I developed agility in learning, the ability to integrate resources quickly, to lead and motivate teams, and to communicate insights through compelling data storytelling. I received fast-track promotions and was the youngest Senior Managers within our service line. <\/p>\n\n\n\nExperience in Snowboarding <\/strong><\/p>\n\n\n\nWhile consulting offered immense professional fulfillment, I gradually realized how all-consuming it had become. Another long-standing passion of mine\u2014snowboarding\u2014had been continuously set aside. <\/p>\n\n\n\nFor me, snowboarding is not just a sport but a mindset: a blend of focus, freedom, and discipline. Since 2018, I have played a part-time snowboard instructor role at a snowboard club in Beijing. Even with a busy job, I would spend winter weekends teaching snowboarding at the winter Olympic venues near Beijing. In October 2023, I made a pivotal decision\u2014to leave my high-paying role and formally pursue snowboard instruction as my primary career. I began teaching at various ski resorts, connecting with enthusiasts, refining techniques, discussing equipment, and studying, resort operations and safety management. <\/p>\n\n\n\nIn February 2025, I earned my CASI Level 1 Snowboard Instructor Certification, which allowed me to deeply appreciate the rigorous and scientific approach of the CASI teaching system. Beyond the CASI certification, I have also earned the JSBA (Japan Snowboarding Association) Riding Certification and the China National Snowboard Instructor Certification. I am eager to explore different snowboard training systems to broaden my perspective and better understand the distinctive methods and philosophies behind each one. This also allows me to respond more professionally and confidently when students ask about various snowboarding style. In addition, learning across different snowboarding systems enables <\/p>\n\n\n\nme to build connections across diverse snowboarding communities, which I believe will further support my continued growth in this industry. The above experiences strengthened my commitment to further advancing my professional credentials in snow sports education. <\/p>\n\n\n\nConclusion <\/strong><\/p>\n\n\n\nIn May 2025, I officially moved to Toronto, Ontario, Canada, as a newcomer. In the upcoming winter season, I plan to continue instructing at ski resorts in both China and Canada. I understand the role of CASI Board of Directors requires not only passion and experience in snow sports but also well-rounded capabilities in strategy, finance, risk management, marketing, and organizational leadership\u2014areas that have defined my decade-long consulting career. I hope to combine my professional expertise with my enthusiasm for snowboarding to contribute to CASI\u2019s growth and mission, helping more people experience the freedom and joy of snow sports safely and systematically. <\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n\n\nPour voter, veuillez visiter le lien ci-dessous :<\/p>\n\n\n\n\nVOTEZ MAINTENANT!<\/a><\/div>\n<\/div>\n\n\n\n<\/p>\n\n\n\n\n","protected":false},"excerpt":{"rendered":"Veuillez consulter la liste des candidats ci-dessous avant de voter (cliquez sur les noms pour plus d’informations). VID\u00c9O D’INTRODUCTION Je suis ravi \u00e0 l’id\u00e9e de pouvoir continuer \u00e0 occuper le r\u00f4le de repr\u00e9sentante pour la r\u00e9gion Est au sein du conseil d’administration de l’Association canadienne des moniteurs de snowboard (ACMS) pour mon dernier mandat. Ce…<\/p>\n","protected":false},"author":16,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":""},"class_list":["post-23300","page","type-page","status-publish","hentry"],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/pages\/23300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/comments?post=23300"}],"version-history":[{"count":13,"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/pages\/23300\/revisions"}],"predecessor-version":[{"id":23358,"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/pages\/23300\/revisions\/23358"}],"wp:attachment":[{"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/media?parent=23300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
And these are the reasons why I\u2019m interested in serving as the Eastern Representative <\/strong>on the CASI Board: to be able to lend my expertise to maintain our culture, to support our amazing membership, and to develop an organisation that is sustainable into the future. <\/strong><\/p>\n\n\n\nChallenging CASI to achieve our goals over the next few years will be: <\/p>\n\n\n\n1) Changing Demographic: <\/strong>The interest in obtaining CASI certification and the demographic of our members and candidates (whether geographic, age, etc.) have been changing. While I believe our current Role, Mission, and Vision will continue to be valid, they will be challenged by these changes. As a Board, we need to listen to our members but also be judicious in understanding when we should change and when we should stay on course. <\/p>\n\n\n\n2) Building a Resilient, Future-Proof Organisation: <\/strong>CASI has already been embarking on this, with the change in organisation structure that includes bringing on more full-time staff and adding a Member-At-Large position to the Board. Investing in programs such as our Health Insurance Plan also makes it easier for our fellow instructors to have a long career in snowboarding. The past few years have seen a boon in course deliveries that have bolstered our finances and supported these changes, but will this be sustainable in the long run? Deciding how we grow \u2013 if we should even grow \u2013 will be critical for the Board. <\/p>\n\n\n\n3) Understanding the impact of climate change: <\/strong>We are a weather dependent sport and climate change has affected us. From changes to the length of the season (affecting our members\u2019 income), to the lost of local hills (affecting who has access to the sport), to the increased price of lift tickets driven by reliance on snowmaking (affecting who can afford to be our students), these changes will affect the viability and demand for snowboard instructing. As a Board, we need to engage with our partners to understand their perspective on managing climate change and make sure CASI supports that. <\/p>\n\n\n\nA little bit about myself. On the sports side<\/strong>, I am currently working towards my Level 3 certification and attempted the exam for the first time last season. I am also a Snowboard Canada CSCP Comp Intro Certified coach, something I undertook to expand my instructing toolset. Additionally, I\u2019ve been practicing martials arts all my life and I currently teach Wing Chun. I\u2019ve experienced systems that are achievement driven, competition driven, or intrinsically driven, and methodologies that are internationally organised, to ones that are more traditional and informal. Collectively, these experiences contribute to my perspective on instructing and managing sports organisations. <\/strong>We can see how some of these elements affect our programs today: how we balance the <\/p>\n\n\n\nachievement vs career focus of our candidates, and how our Trainer Updates and Member Programs have re-energised our long-time instructors. This experience also guides how I run the NTSC Snowboard School: balancing the needs of our members with the needs of the individual instructors to build a diverse organisation that reflects Toronto. <\/p>\n\n\n\nOn the professional side<\/strong>, I\u2019m an Electrical Engineer by training and my first career was in telecommunications. I left my position as the Director of Product Management for Bell Mobility\u2019s Data and Messaging products to run the family business. In my current career, I\u2019m a restaurateur with two restaurants in downtown Toronto, Salad King. Having worked in both large corporations and my own small business, I understand the strengths of each, how to work in and with them, and how to build effective organisations of varying sizes. I believe this experience will help us engage our partners in the snow sports industry and guide how we manage CASI. <\/strong>Whether it\u2019s presenting to CEOs, managing staff, or fixing the plumbing, I\u2019ve done it. <\/p>\n\n\n\nOn the board side<\/strong>, I\u2019ve had over 20 years of experience on non-profit Boards. At Carefist, I served on the HR Committee, Ethics Committee, and also led the development of the Strategic Plan that preceded the launch of their Family Health Team and the construction of their One Stop Multi-Services Centre. The past twelve years, I have been the Treasurer of two Toronto Business Improvement Areas: the Downtown Yonge BIA, and the Queen Street West BIA. DYBIA (~$3.5m in annual levies) is a Governance Board, whereas QSWBIA (~$350k) is an Operational Board. As Treasurer, part of my role includes managing and recruiting Executive Directors and new Board members, representing the BIA in the media, and working with our elected officials. One of the changes I\u2019ve led in the past few years is the integration of the long-term financials with the Strategic Plan. I\u2019m also proud of the Governance culture we\u2019ve built: our Board meetings are effective, Board members feel heard, there is a process for continuous Board improvement, and we have an incredible relationship with the staff. This is a discipline I hope to bring to CASI as a Board member to help the organisation and Board grow. <\/strong><\/p>\n\n\n\nThank you for your consideration, and I\u2019m looking forward to the opportunity to serve my fellow snowboarders. <\/p>\n\n\n\nSincerely, <\/p>\n\n\n\nAlan Liu <\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n\nRUIBING GONG<\/strong><\/span><\/path><\/svg><\/span><\/button><\/h3>\n\n\n\n\n<\/figure>\n\n\n\n\nVID\u00c9O D’INTRODUCTION<\/a><\/div>\n<\/div>\n\n\n\nI am originally from China, and I am a newcomer of Canada, I would apply for CASI Eastern Representative position. <\/p>\n\n\n\nI worked for ten years at a leading global consulting firm, where I provided professional management consulting services to numerous Fortune 500 companies. My areas of expertise included strategic planning, risk assessment, process optimization, financial budgeting, and HR strategy. At the same time, I have also been working as a part-time snowboard instructor at a club in China. In 2023, I decided to resign from my consulting position to fully dedicate myself to developing a career in the ski industry, as I was eager to pursue my passion. In February 2025, I obtained my CASI Level 1 certification. I believe that my diverse, cross-industry experience equips me well to take on the challenges and opportunities within the CASI team. <\/p>\n\n\n\nNext, I would like to give a more detailed self-introduction. <\/p>\n\n\n\nExperience in Deloitte Consulting <\/strong><\/p>\n\n\n\nFrom 2014 to 2023, I worked at Deloitte Consulting China, one of the world\u2019s leading professional services firms, where I specialized in Operations Transformation. Over the course of ten years, I advanced from an entry-level consultant to Senior Manager, and allowed me to become a trusted partner to senior executives. My main responsibilities at Deloitte included the following: <\/p>\n\n\n\nDuring the projects, I led cross-functional teams to explore transformation strategies with clients, diagnose organizational challenges, and design pragmatic improvement plans backed by data-driven insights and clear logic. <\/p>\n\n\n\nBeyond project delivery, I also played an active role in business development\u2014presenting case studies, sharing industry best practices to our potential clients. I helped the firm win multiple million-dollar engagements. <\/p>\n\n\n\nInternally, I served as a core member of the recruitment committee of our service line, collaborating closely with HR and Managing Partner to design and execute annual campus recruitment events as well as professional recruitment. I participated in Deloitte branding presentations, developed selection frameworks, trained interviewers, and participated directly in candidate evaluations. These experiences strengthened my leadership, coordination, and team management capabilities, while giving me valuable exposure to talent assessment and organizational development. <\/p>\n\n\n\nAt the same time, as an assistant to the team partner, I helped manage team resources dynamically. My responsibilities included assisting with annual budgeting and monthly forecasting, tracking the performance of managers and above on a weekly basis, identifying issues within the team and proposing solutions, as well as developing action plans to address upcoming challenges. <\/p>\n\n\n\nAdditionally, I led an international consulting project in Africa, where my team and I spent three months onsite supporting a multinational client. Operating in a complex cultural and economic environment, we conducted extensive local research to design strategies aligned with the region\u2019s political and market context. <\/p>\n\n\n\nEvery day at Deloitte presented new challenges and opportunities for growth. In addition to mastering hard skills\u2014such as Microsoft Office proficiency, presentation skills, strategic thinking, and problem-solving\u2014I developed agility in learning, the ability to integrate resources quickly, to lead and motivate teams, and to communicate insights through compelling data storytelling. I received fast-track promotions and was the youngest Senior Managers within our service line. <\/p>\n\n\n\nExperience in Snowboarding <\/strong><\/p>\n\n\n\nWhile consulting offered immense professional fulfillment, I gradually realized how all-consuming it had become. Another long-standing passion of mine\u2014snowboarding\u2014had been continuously set aside. <\/p>\n\n\n\nFor me, snowboarding is not just a sport but a mindset: a blend of focus, freedom, and discipline. Since 2018, I have played a part-time snowboard instructor role at a snowboard club in Beijing. Even with a busy job, I would spend winter weekends teaching snowboarding at the winter Olympic venues near Beijing. In October 2023, I made a pivotal decision\u2014to leave my high-paying role and formally pursue snowboard instruction as my primary career. I began teaching at various ski resorts, connecting with enthusiasts, refining techniques, discussing equipment, and studying, resort operations and safety management. <\/p>\n\n\n\nIn February 2025, I earned my CASI Level 1 Snowboard Instructor Certification, which allowed me to deeply appreciate the rigorous and scientific approach of the CASI teaching system. Beyond the CASI certification, I have also earned the JSBA (Japan Snowboarding Association) Riding Certification and the China National Snowboard Instructor Certification. I am eager to explore different snowboard training systems to broaden my perspective and better understand the distinctive methods and philosophies behind each one. This also allows me to respond more professionally and confidently when students ask about various snowboarding style. In addition, learning across different snowboarding systems enables <\/p>\n\n\n\nme to build connections across diverse snowboarding communities, which I believe will further support my continued growth in this industry. The above experiences strengthened my commitment to further advancing my professional credentials in snow sports education. <\/p>\n\n\n\nConclusion <\/strong><\/p>\n\n\n\nIn May 2025, I officially moved to Toronto, Ontario, Canada, as a newcomer. In the upcoming winter season, I plan to continue instructing at ski resorts in both China and Canada. I understand the role of CASI Board of Directors requires not only passion and experience in snow sports but also well-rounded capabilities in strategy, finance, risk management, marketing, and organizational leadership\u2014areas that have defined my decade-long consulting career. I hope to combine my professional expertise with my enthusiasm for snowboarding to contribute to CASI\u2019s growth and mission, helping more people experience the freedom and joy of snow sports safely and systematically. <\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n\n\nPour voter, veuillez visiter le lien ci-dessous :<\/p>\n\n\n\n\nVOTEZ MAINTENANT!<\/a><\/div>\n<\/div>\n\n\n\n<\/p>\n\n\n\n\n","protected":false},"excerpt":{"rendered":"Veuillez consulter la liste des candidats ci-dessous avant de voter (cliquez sur les noms pour plus d’informations). VID\u00c9O D’INTRODUCTION Je suis ravi \u00e0 l’id\u00e9e de pouvoir continuer \u00e0 occuper le r\u00f4le de repr\u00e9sentante pour la r\u00e9gion Est au sein du conseil d’administration de l’Association canadienne des moniteurs de snowboard (ACMS) pour mon dernier mandat. Ce…<\/p>\n","protected":false},"author":16,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":""},"class_list":["post-23300","page","type-page","status-publish","hentry"],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/pages\/23300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/comments?post=23300"}],"version-history":[{"count":13,"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/pages\/23300\/revisions"}],"predecessor-version":[{"id":23358,"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/pages\/23300\/revisions\/23358"}],"wp:attachment":[{"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/media?parent=23300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Challenging CASI to achieve our goals over the next few years will be: <\/p>\n\n\n\n
1) Changing Demographic: <\/strong>The interest in obtaining CASI certification and the demographic of our members and candidates (whether geographic, age, etc.) have been changing. While I believe our current Role, Mission, and Vision will continue to be valid, they will be challenged by these changes. As a Board, we need to listen to our members but also be judicious in understanding when we should change and when we should stay on course. <\/p>\n\n\n\n2) Building a Resilient, Future-Proof Organisation: <\/strong>CASI has already been embarking on this, with the change in organisation structure that includes bringing on more full-time staff and adding a Member-At-Large position to the Board. Investing in programs such as our Health Insurance Plan also makes it easier for our fellow instructors to have a long career in snowboarding. The past few years have seen a boon in course deliveries that have bolstered our finances and supported these changes, but will this be sustainable in the long run? Deciding how we grow \u2013 if we should even grow \u2013 will be critical for the Board. <\/p>\n\n\n\n3) Understanding the impact of climate change: <\/strong>We are a weather dependent sport and climate change has affected us. From changes to the length of the season (affecting our members\u2019 income), to the lost of local hills (affecting who has access to the sport), to the increased price of lift tickets driven by reliance on snowmaking (affecting who can afford to be our students), these changes will affect the viability and demand for snowboard instructing. As a Board, we need to engage with our partners to understand their perspective on managing climate change and make sure CASI supports that. <\/p>\n\n\n\nA little bit about myself. On the sports side<\/strong>, I am currently working towards my Level 3 certification and attempted the exam for the first time last season. I am also a Snowboard Canada CSCP Comp Intro Certified coach, something I undertook to expand my instructing toolset. Additionally, I\u2019ve been practicing martials arts all my life and I currently teach Wing Chun. I\u2019ve experienced systems that are achievement driven, competition driven, or intrinsically driven, and methodologies that are internationally organised, to ones that are more traditional and informal. Collectively, these experiences contribute to my perspective on instructing and managing sports organisations. <\/strong>We can see how some of these elements affect our programs today: how we balance the <\/p>\n\n\n\nachievement vs career focus of our candidates, and how our Trainer Updates and Member Programs have re-energised our long-time instructors. This experience also guides how I run the NTSC Snowboard School: balancing the needs of our members with the needs of the individual instructors to build a diverse organisation that reflects Toronto. <\/p>\n\n\n\nOn the professional side<\/strong>, I\u2019m an Electrical Engineer by training and my first career was in telecommunications. I left my position as the Director of Product Management for Bell Mobility\u2019s Data and Messaging products to run the family business. In my current career, I\u2019m a restaurateur with two restaurants in downtown Toronto, Salad King. Having worked in both large corporations and my own small business, I understand the strengths of each, how to work in and with them, and how to build effective organisations of varying sizes. I believe this experience will help us engage our partners in the snow sports industry and guide how we manage CASI. <\/strong>Whether it\u2019s presenting to CEOs, managing staff, or fixing the plumbing, I\u2019ve done it. <\/p>\n\n\n\nOn the board side<\/strong>, I\u2019ve had over 20 years of experience on non-profit Boards. At Carefist, I served on the HR Committee, Ethics Committee, and also led the development of the Strategic Plan that preceded the launch of their Family Health Team and the construction of their One Stop Multi-Services Centre. The past twelve years, I have been the Treasurer of two Toronto Business Improvement Areas: the Downtown Yonge BIA, and the Queen Street West BIA. DYBIA (~$3.5m in annual levies) is a Governance Board, whereas QSWBIA (~$350k) is an Operational Board. As Treasurer, part of my role includes managing and recruiting Executive Directors and new Board members, representing the BIA in the media, and working with our elected officials. One of the changes I\u2019ve led in the past few years is the integration of the long-term financials with the Strategic Plan. I\u2019m also proud of the Governance culture we\u2019ve built: our Board meetings are effective, Board members feel heard, there is a process for continuous Board improvement, and we have an incredible relationship with the staff. This is a discipline I hope to bring to CASI as a Board member to help the organisation and Board grow. <\/strong><\/p>\n\n\n\nThank you for your consideration, and I\u2019m looking forward to the opportunity to serve my fellow snowboarders. <\/p>\n\n\n\nSincerely, <\/p>\n\n\n\nAlan Liu <\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n\nRUIBING GONG<\/strong><\/span><\/path><\/svg><\/span><\/button><\/h3>\n\n\n\n\n<\/figure>\n\n\n\n\nVID\u00c9O D’INTRODUCTION<\/a><\/div>\n<\/div>\n\n\n\nI am originally from China, and I am a newcomer of Canada, I would apply for CASI Eastern Representative position. <\/p>\n\n\n\nI worked for ten years at a leading global consulting firm, where I provided professional management consulting services to numerous Fortune 500 companies. My areas of expertise included strategic planning, risk assessment, process optimization, financial budgeting, and HR strategy. At the same time, I have also been working as a part-time snowboard instructor at a club in China. In 2023, I decided to resign from my consulting position to fully dedicate myself to developing a career in the ski industry, as I was eager to pursue my passion. In February 2025, I obtained my CASI Level 1 certification. I believe that my diverse, cross-industry experience equips me well to take on the challenges and opportunities within the CASI team. <\/p>\n\n\n\nNext, I would like to give a more detailed self-introduction. <\/p>\n\n\n\nExperience in Deloitte Consulting <\/strong><\/p>\n\n\n\nFrom 2014 to 2023, I worked at Deloitte Consulting China, one of the world\u2019s leading professional services firms, where I specialized in Operations Transformation. Over the course of ten years, I advanced from an entry-level consultant to Senior Manager, and allowed me to become a trusted partner to senior executives. My main responsibilities at Deloitte included the following: <\/p>\n\n\n\nDuring the projects, I led cross-functional teams to explore transformation strategies with clients, diagnose organizational challenges, and design pragmatic improvement plans backed by data-driven insights and clear logic. <\/p>\n\n\n\nBeyond project delivery, I also played an active role in business development\u2014presenting case studies, sharing industry best practices to our potential clients. I helped the firm win multiple million-dollar engagements. <\/p>\n\n\n\nInternally, I served as a core member of the recruitment committee of our service line, collaborating closely with HR and Managing Partner to design and execute annual campus recruitment events as well as professional recruitment. I participated in Deloitte branding presentations, developed selection frameworks, trained interviewers, and participated directly in candidate evaluations. These experiences strengthened my leadership, coordination, and team management capabilities, while giving me valuable exposure to talent assessment and organizational development. <\/p>\n\n\n\nAt the same time, as an assistant to the team partner, I helped manage team resources dynamically. My responsibilities included assisting with annual budgeting and monthly forecasting, tracking the performance of managers and above on a weekly basis, identifying issues within the team and proposing solutions, as well as developing action plans to address upcoming challenges. <\/p>\n\n\n\nAdditionally, I led an international consulting project in Africa, where my team and I spent three months onsite supporting a multinational client. Operating in a complex cultural and economic environment, we conducted extensive local research to design strategies aligned with the region\u2019s political and market context. <\/p>\n\n\n\nEvery day at Deloitte presented new challenges and opportunities for growth. In addition to mastering hard skills\u2014such as Microsoft Office proficiency, presentation skills, strategic thinking, and problem-solving\u2014I developed agility in learning, the ability to integrate resources quickly, to lead and motivate teams, and to communicate insights through compelling data storytelling. I received fast-track promotions and was the youngest Senior Managers within our service line. <\/p>\n\n\n\nExperience in Snowboarding <\/strong><\/p>\n\n\n\nWhile consulting offered immense professional fulfillment, I gradually realized how all-consuming it had become. Another long-standing passion of mine\u2014snowboarding\u2014had been continuously set aside. <\/p>\n\n\n\nFor me, snowboarding is not just a sport but a mindset: a blend of focus, freedom, and discipline. Since 2018, I have played a part-time snowboard instructor role at a snowboard club in Beijing. Even with a busy job, I would spend winter weekends teaching snowboarding at the winter Olympic venues near Beijing. In October 2023, I made a pivotal decision\u2014to leave my high-paying role and formally pursue snowboard instruction as my primary career. I began teaching at various ski resorts, connecting with enthusiasts, refining techniques, discussing equipment, and studying, resort operations and safety management. <\/p>\n\n\n\nIn February 2025, I earned my CASI Level 1 Snowboard Instructor Certification, which allowed me to deeply appreciate the rigorous and scientific approach of the CASI teaching system. Beyond the CASI certification, I have also earned the JSBA (Japan Snowboarding Association) Riding Certification and the China National Snowboard Instructor Certification. I am eager to explore different snowboard training systems to broaden my perspective and better understand the distinctive methods and philosophies behind each one. This also allows me to respond more professionally and confidently when students ask about various snowboarding style. In addition, learning across different snowboarding systems enables <\/p>\n\n\n\nme to build connections across diverse snowboarding communities, which I believe will further support my continued growth in this industry. The above experiences strengthened my commitment to further advancing my professional credentials in snow sports education. <\/p>\n\n\n\nConclusion <\/strong><\/p>\n\n\n\nIn May 2025, I officially moved to Toronto, Ontario, Canada, as a newcomer. In the upcoming winter season, I plan to continue instructing at ski resorts in both China and Canada. I understand the role of CASI Board of Directors requires not only passion and experience in snow sports but also well-rounded capabilities in strategy, finance, risk management, marketing, and organizational leadership\u2014areas that have defined my decade-long consulting career. I hope to combine my professional expertise with my enthusiasm for snowboarding to contribute to CASI\u2019s growth and mission, helping more people experience the freedom and joy of snow sports safely and systematically. <\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n\n\nPour voter, veuillez visiter le lien ci-dessous :<\/p>\n\n\n\n\nVOTEZ MAINTENANT!<\/a><\/div>\n<\/div>\n\n\n\n<\/p>\n\n\n\n\n","protected":false},"excerpt":{"rendered":"Veuillez consulter la liste des candidats ci-dessous avant de voter (cliquez sur les noms pour plus d’informations). VID\u00c9O D’INTRODUCTION Je suis ravi \u00e0 l’id\u00e9e de pouvoir continuer \u00e0 occuper le r\u00f4le de repr\u00e9sentante pour la r\u00e9gion Est au sein du conseil d’administration de l’Association canadienne des moniteurs de snowboard (ACMS) pour mon dernier mandat. Ce…<\/p>\n","protected":false},"author":16,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":""},"class_list":["post-23300","page","type-page","status-publish","hentry"],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/pages\/23300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/comments?post=23300"}],"version-history":[{"count":13,"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/pages\/23300\/revisions"}],"predecessor-version":[{"id":23358,"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/pages\/23300\/revisions\/23358"}],"wp:attachment":[{"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/media?parent=23300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
2) Building a Resilient, Future-Proof Organisation: <\/strong>CASI has already been embarking on this, with the change in organisation structure that includes bringing on more full-time staff and adding a Member-At-Large position to the Board. Investing in programs such as our Health Insurance Plan also makes it easier for our fellow instructors to have a long career in snowboarding. The past few years have seen a boon in course deliveries that have bolstered our finances and supported these changes, but will this be sustainable in the long run? Deciding how we grow \u2013 if we should even grow \u2013 will be critical for the Board. <\/p>\n\n\n\n3) Understanding the impact of climate change: <\/strong>We are a weather dependent sport and climate change has affected us. From changes to the length of the season (affecting our members\u2019 income), to the lost of local hills (affecting who has access to the sport), to the increased price of lift tickets driven by reliance on snowmaking (affecting who can afford to be our students), these changes will affect the viability and demand for snowboard instructing. As a Board, we need to engage with our partners to understand their perspective on managing climate change and make sure CASI supports that. <\/p>\n\n\n\nA little bit about myself. On the sports side<\/strong>, I am currently working towards my Level 3 certification and attempted the exam for the first time last season. I am also a Snowboard Canada CSCP Comp Intro Certified coach, something I undertook to expand my instructing toolset. Additionally, I\u2019ve been practicing martials arts all my life and I currently teach Wing Chun. I\u2019ve experienced systems that are achievement driven, competition driven, or intrinsically driven, and methodologies that are internationally organised, to ones that are more traditional and informal. Collectively, these experiences contribute to my perspective on instructing and managing sports organisations. <\/strong>We can see how some of these elements affect our programs today: how we balance the <\/p>\n\n\n\nachievement vs career focus of our candidates, and how our Trainer Updates and Member Programs have re-energised our long-time instructors. This experience also guides how I run the NTSC Snowboard School: balancing the needs of our members with the needs of the individual instructors to build a diverse organisation that reflects Toronto. <\/p>\n\n\n\nOn the professional side<\/strong>, I\u2019m an Electrical Engineer by training and my first career was in telecommunications. I left my position as the Director of Product Management for Bell Mobility\u2019s Data and Messaging products to run the family business. In my current career, I\u2019m a restaurateur with two restaurants in downtown Toronto, Salad King. Having worked in both large corporations and my own small business, I understand the strengths of each, how to work in and with them, and how to build effective organisations of varying sizes. I believe this experience will help us engage our partners in the snow sports industry and guide how we manage CASI. <\/strong>Whether it\u2019s presenting to CEOs, managing staff, or fixing the plumbing, I\u2019ve done it. <\/p>\n\n\n\nOn the board side<\/strong>, I\u2019ve had over 20 years of experience on non-profit Boards. At Carefist, I served on the HR Committee, Ethics Committee, and also led the development of the Strategic Plan that preceded the launch of their Family Health Team and the construction of their One Stop Multi-Services Centre. The past twelve years, I have been the Treasurer of two Toronto Business Improvement Areas: the Downtown Yonge BIA, and the Queen Street West BIA. DYBIA (~$3.5m in annual levies) is a Governance Board, whereas QSWBIA (~$350k) is an Operational Board. As Treasurer, part of my role includes managing and recruiting Executive Directors and new Board members, representing the BIA in the media, and working with our elected officials. One of the changes I\u2019ve led in the past few years is the integration of the long-term financials with the Strategic Plan. I\u2019m also proud of the Governance culture we\u2019ve built: our Board meetings are effective, Board members feel heard, there is a process for continuous Board improvement, and we have an incredible relationship with the staff. This is a discipline I hope to bring to CASI as a Board member to help the organisation and Board grow. <\/strong><\/p>\n\n\n\nThank you for your consideration, and I\u2019m looking forward to the opportunity to serve my fellow snowboarders. <\/p>\n\n\n\nSincerely, <\/p>\n\n\n\nAlan Liu <\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n\nRUIBING GONG<\/strong><\/span><\/path><\/svg><\/span><\/button><\/h3>\n\n\n\n\n<\/figure>\n\n\n\n\nVID\u00c9O D’INTRODUCTION<\/a><\/div>\n<\/div>\n\n\n\nI am originally from China, and I am a newcomer of Canada, I would apply for CASI Eastern Representative position. <\/p>\n\n\n\nI worked for ten years at a leading global consulting firm, where I provided professional management consulting services to numerous Fortune 500 companies. My areas of expertise included strategic planning, risk assessment, process optimization, financial budgeting, and HR strategy. At the same time, I have also been working as a part-time snowboard instructor at a club in China. In 2023, I decided to resign from my consulting position to fully dedicate myself to developing a career in the ski industry, as I was eager to pursue my passion. In February 2025, I obtained my CASI Level 1 certification. I believe that my diverse, cross-industry experience equips me well to take on the challenges and opportunities within the CASI team. <\/p>\n\n\n\nNext, I would like to give a more detailed self-introduction. <\/p>\n\n\n\nExperience in Deloitte Consulting <\/strong><\/p>\n\n\n\nFrom 2014 to 2023, I worked at Deloitte Consulting China, one of the world\u2019s leading professional services firms, where I specialized in Operations Transformation. Over the course of ten years, I advanced from an entry-level consultant to Senior Manager, and allowed me to become a trusted partner to senior executives. My main responsibilities at Deloitte included the following: <\/p>\n\n\n\nDuring the projects, I led cross-functional teams to explore transformation strategies with clients, diagnose organizational challenges, and design pragmatic improvement plans backed by data-driven insights and clear logic. <\/p>\n\n\n\nBeyond project delivery, I also played an active role in business development\u2014presenting case studies, sharing industry best practices to our potential clients. I helped the firm win multiple million-dollar engagements. <\/p>\n\n\n\nInternally, I served as a core member of the recruitment committee of our service line, collaborating closely with HR and Managing Partner to design and execute annual campus recruitment events as well as professional recruitment. I participated in Deloitte branding presentations, developed selection frameworks, trained interviewers, and participated directly in candidate evaluations. These experiences strengthened my leadership, coordination, and team management capabilities, while giving me valuable exposure to talent assessment and organizational development. <\/p>\n\n\n\nAt the same time, as an assistant to the team partner, I helped manage team resources dynamically. My responsibilities included assisting with annual budgeting and monthly forecasting, tracking the performance of managers and above on a weekly basis, identifying issues within the team and proposing solutions, as well as developing action plans to address upcoming challenges. <\/p>\n\n\n\nAdditionally, I led an international consulting project in Africa, where my team and I spent three months onsite supporting a multinational client. Operating in a complex cultural and economic environment, we conducted extensive local research to design strategies aligned with the region\u2019s political and market context. <\/p>\n\n\n\nEvery day at Deloitte presented new challenges and opportunities for growth. In addition to mastering hard skills\u2014such as Microsoft Office proficiency, presentation skills, strategic thinking, and problem-solving\u2014I developed agility in learning, the ability to integrate resources quickly, to lead and motivate teams, and to communicate insights through compelling data storytelling. I received fast-track promotions and was the youngest Senior Managers within our service line. <\/p>\n\n\n\nExperience in Snowboarding <\/strong><\/p>\n\n\n\nWhile consulting offered immense professional fulfillment, I gradually realized how all-consuming it had become. Another long-standing passion of mine\u2014snowboarding\u2014had been continuously set aside. <\/p>\n\n\n\nFor me, snowboarding is not just a sport but a mindset: a blend of focus, freedom, and discipline. Since 2018, I have played a part-time snowboard instructor role at a snowboard club in Beijing. Even with a busy job, I would spend winter weekends teaching snowboarding at the winter Olympic venues near Beijing. In October 2023, I made a pivotal decision\u2014to leave my high-paying role and formally pursue snowboard instruction as my primary career. I began teaching at various ski resorts, connecting with enthusiasts, refining techniques, discussing equipment, and studying, resort operations and safety management. <\/p>\n\n\n\nIn February 2025, I earned my CASI Level 1 Snowboard Instructor Certification, which allowed me to deeply appreciate the rigorous and scientific approach of the CASI teaching system. Beyond the CASI certification, I have also earned the JSBA (Japan Snowboarding Association) Riding Certification and the China National Snowboard Instructor Certification. I am eager to explore different snowboard training systems to broaden my perspective and better understand the distinctive methods and philosophies behind each one. This also allows me to respond more professionally and confidently when students ask about various snowboarding style. In addition, learning across different snowboarding systems enables <\/p>\n\n\n\nme to build connections across diverse snowboarding communities, which I believe will further support my continued growth in this industry. The above experiences strengthened my commitment to further advancing my professional credentials in snow sports education. <\/p>\n\n\n\nConclusion <\/strong><\/p>\n\n\n\nIn May 2025, I officially moved to Toronto, Ontario, Canada, as a newcomer. In the upcoming winter season, I plan to continue instructing at ski resorts in both China and Canada. I understand the role of CASI Board of Directors requires not only passion and experience in snow sports but also well-rounded capabilities in strategy, finance, risk management, marketing, and organizational leadership\u2014areas that have defined my decade-long consulting career. I hope to combine my professional expertise with my enthusiasm for snowboarding to contribute to CASI\u2019s growth and mission, helping more people experience the freedom and joy of snow sports safely and systematically. <\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n\n\nPour voter, veuillez visiter le lien ci-dessous :<\/p>\n\n\n\n\nVOTEZ MAINTENANT!<\/a><\/div>\n<\/div>\n\n\n\n<\/p>\n\n\n\n\n","protected":false},"excerpt":{"rendered":"Veuillez consulter la liste des candidats ci-dessous avant de voter (cliquez sur les noms pour plus d’informations). VID\u00c9O D’INTRODUCTION Je suis ravi \u00e0 l’id\u00e9e de pouvoir continuer \u00e0 occuper le r\u00f4le de repr\u00e9sentante pour la r\u00e9gion Est au sein du conseil d’administration de l’Association canadienne des moniteurs de snowboard (ACMS) pour mon dernier mandat. Ce…<\/p>\n","protected":false},"author":16,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":""},"class_list":["post-23300","page","type-page","status-publish","hentry"],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/pages\/23300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/comments?post=23300"}],"version-history":[{"count":13,"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/pages\/23300\/revisions"}],"predecessor-version":[{"id":23358,"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/pages\/23300\/revisions\/23358"}],"wp:attachment":[{"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/media?parent=23300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
3) Understanding the impact of climate change: <\/strong>We are a weather dependent sport and climate change has affected us. From changes to the length of the season (affecting our members\u2019 income), to the lost of local hills (affecting who has access to the sport), to the increased price of lift tickets driven by reliance on snowmaking (affecting who can afford to be our students), these changes will affect the viability and demand for snowboard instructing. As a Board, we need to engage with our partners to understand their perspective on managing climate change and make sure CASI supports that. <\/p>\n\n\n\nA little bit about myself. On the sports side<\/strong>, I am currently working towards my Level 3 certification and attempted the exam for the first time last season. I am also a Snowboard Canada CSCP Comp Intro Certified coach, something I undertook to expand my instructing toolset. Additionally, I\u2019ve been practicing martials arts all my life and I currently teach Wing Chun. I\u2019ve experienced systems that are achievement driven, competition driven, or intrinsically driven, and methodologies that are internationally organised, to ones that are more traditional and informal. Collectively, these experiences contribute to my perspective on instructing and managing sports organisations. <\/strong>We can see how some of these elements affect our programs today: how we balance the <\/p>\n\n\n\nachievement vs career focus of our candidates, and how our Trainer Updates and Member Programs have re-energised our long-time instructors. This experience also guides how I run the NTSC Snowboard School: balancing the needs of our members with the needs of the individual instructors to build a diverse organisation that reflects Toronto. <\/p>\n\n\n\nOn the professional side<\/strong>, I\u2019m an Electrical Engineer by training and my first career was in telecommunications. I left my position as the Director of Product Management for Bell Mobility\u2019s Data and Messaging products to run the family business. In my current career, I\u2019m a restaurateur with two restaurants in downtown Toronto, Salad King. Having worked in both large corporations and my own small business, I understand the strengths of each, how to work in and with them, and how to build effective organisations of varying sizes. I believe this experience will help us engage our partners in the snow sports industry and guide how we manage CASI. <\/strong>Whether it\u2019s presenting to CEOs, managing staff, or fixing the plumbing, I\u2019ve done it. <\/p>\n\n\n\nOn the board side<\/strong>, I\u2019ve had over 20 years of experience on non-profit Boards. At Carefist, I served on the HR Committee, Ethics Committee, and also led the development of the Strategic Plan that preceded the launch of their Family Health Team and the construction of their One Stop Multi-Services Centre. The past twelve years, I have been the Treasurer of two Toronto Business Improvement Areas: the Downtown Yonge BIA, and the Queen Street West BIA. DYBIA (~$3.5m in annual levies) is a Governance Board, whereas QSWBIA (~$350k) is an Operational Board. As Treasurer, part of my role includes managing and recruiting Executive Directors and new Board members, representing the BIA in the media, and working with our elected officials. One of the changes I\u2019ve led in the past few years is the integration of the long-term financials with the Strategic Plan. I\u2019m also proud of the Governance culture we\u2019ve built: our Board meetings are effective, Board members feel heard, there is a process for continuous Board improvement, and we have an incredible relationship with the staff. This is a discipline I hope to bring to CASI as a Board member to help the organisation and Board grow. <\/strong><\/p>\n\n\n\nThank you for your consideration, and I\u2019m looking forward to the opportunity to serve my fellow snowboarders. <\/p>\n\n\n\nSincerely, <\/p>\n\n\n\nAlan Liu <\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n\nRUIBING GONG<\/strong><\/span><\/path><\/svg><\/span><\/button><\/h3>\n\n\n\n\n<\/figure>\n\n\n\n\nVID\u00c9O D’INTRODUCTION<\/a><\/div>\n<\/div>\n\n\n\nI am originally from China, and I am a newcomer of Canada, I would apply for CASI Eastern Representative position. <\/p>\n\n\n\nI worked for ten years at a leading global consulting firm, where I provided professional management consulting services to numerous Fortune 500 companies. My areas of expertise included strategic planning, risk assessment, process optimization, financial budgeting, and HR strategy. At the same time, I have also been working as a part-time snowboard instructor at a club in China. In 2023, I decided to resign from my consulting position to fully dedicate myself to developing a career in the ski industry, as I was eager to pursue my passion. In February 2025, I obtained my CASI Level 1 certification. I believe that my diverse, cross-industry experience equips me well to take on the challenges and opportunities within the CASI team. <\/p>\n\n\n\nNext, I would like to give a more detailed self-introduction. <\/p>\n\n\n\nExperience in Deloitte Consulting <\/strong><\/p>\n\n\n\nFrom 2014 to 2023, I worked at Deloitte Consulting China, one of the world\u2019s leading professional services firms, where I specialized in Operations Transformation. Over the course of ten years, I advanced from an entry-level consultant to Senior Manager, and allowed me to become a trusted partner to senior executives. My main responsibilities at Deloitte included the following: <\/p>\n\n\n\nDuring the projects, I led cross-functional teams to explore transformation strategies with clients, diagnose organizational challenges, and design pragmatic improvement plans backed by data-driven insights and clear logic. <\/p>\n\n\n\nBeyond project delivery, I also played an active role in business development\u2014presenting case studies, sharing industry best practices to our potential clients. I helped the firm win multiple million-dollar engagements. <\/p>\n\n\n\nInternally, I served as a core member of the recruitment committee of our service line, collaborating closely with HR and Managing Partner to design and execute annual campus recruitment events as well as professional recruitment. I participated in Deloitte branding presentations, developed selection frameworks, trained interviewers, and participated directly in candidate evaluations. These experiences strengthened my leadership, coordination, and team management capabilities, while giving me valuable exposure to talent assessment and organizational development. <\/p>\n\n\n\nAt the same time, as an assistant to the team partner, I helped manage team resources dynamically. My responsibilities included assisting with annual budgeting and monthly forecasting, tracking the performance of managers and above on a weekly basis, identifying issues within the team and proposing solutions, as well as developing action plans to address upcoming challenges. <\/p>\n\n\n\nAdditionally, I led an international consulting project in Africa, where my team and I spent three months onsite supporting a multinational client. Operating in a complex cultural and economic environment, we conducted extensive local research to design strategies aligned with the region\u2019s political and market context. <\/p>\n\n\n\nEvery day at Deloitte presented new challenges and opportunities for growth. In addition to mastering hard skills\u2014such as Microsoft Office proficiency, presentation skills, strategic thinking, and problem-solving\u2014I developed agility in learning, the ability to integrate resources quickly, to lead and motivate teams, and to communicate insights through compelling data storytelling. I received fast-track promotions and was the youngest Senior Managers within our service line. <\/p>\n\n\n\nExperience in Snowboarding <\/strong><\/p>\n\n\n\nWhile consulting offered immense professional fulfillment, I gradually realized how all-consuming it had become. Another long-standing passion of mine\u2014snowboarding\u2014had been continuously set aside. <\/p>\n\n\n\nFor me, snowboarding is not just a sport but a mindset: a blend of focus, freedom, and discipline. Since 2018, I have played a part-time snowboard instructor role at a snowboard club in Beijing. Even with a busy job, I would spend winter weekends teaching snowboarding at the winter Olympic venues near Beijing. In October 2023, I made a pivotal decision\u2014to leave my high-paying role and formally pursue snowboard instruction as my primary career. I began teaching at various ski resorts, connecting with enthusiasts, refining techniques, discussing equipment, and studying, resort operations and safety management. <\/p>\n\n\n\nIn February 2025, I earned my CASI Level 1 Snowboard Instructor Certification, which allowed me to deeply appreciate the rigorous and scientific approach of the CASI teaching system. Beyond the CASI certification, I have also earned the JSBA (Japan Snowboarding Association) Riding Certification and the China National Snowboard Instructor Certification. I am eager to explore different snowboard training systems to broaden my perspective and better understand the distinctive methods and philosophies behind each one. This also allows me to respond more professionally and confidently when students ask about various snowboarding style. In addition, learning across different snowboarding systems enables <\/p>\n\n\n\nme to build connections across diverse snowboarding communities, which I believe will further support my continued growth in this industry. The above experiences strengthened my commitment to further advancing my professional credentials in snow sports education. <\/p>\n\n\n\nConclusion <\/strong><\/p>\n\n\n\nIn May 2025, I officially moved to Toronto, Ontario, Canada, as a newcomer. In the upcoming winter season, I plan to continue instructing at ski resorts in both China and Canada. I understand the role of CASI Board of Directors requires not only passion and experience in snow sports but also well-rounded capabilities in strategy, finance, risk management, marketing, and organizational leadership\u2014areas that have defined my decade-long consulting career. I hope to combine my professional expertise with my enthusiasm for snowboarding to contribute to CASI\u2019s growth and mission, helping more people experience the freedom and joy of snow sports safely and systematically. <\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n\n\nPour voter, veuillez visiter le lien ci-dessous :<\/p>\n\n\n\n\nVOTEZ MAINTENANT!<\/a><\/div>\n<\/div>\n\n\n\n<\/p>\n\n\n\n\n","protected":false},"excerpt":{"rendered":"Veuillez consulter la liste des candidats ci-dessous avant de voter (cliquez sur les noms pour plus d’informations). VID\u00c9O D’INTRODUCTION Je suis ravi \u00e0 l’id\u00e9e de pouvoir continuer \u00e0 occuper le r\u00f4le de repr\u00e9sentante pour la r\u00e9gion Est au sein du conseil d’administration de l’Association canadienne des moniteurs de snowboard (ACMS) pour mon dernier mandat. Ce…<\/p>\n","protected":false},"author":16,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":""},"class_list":["post-23300","page","type-page","status-publish","hentry"],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/pages\/23300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/comments?post=23300"}],"version-history":[{"count":13,"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/pages\/23300\/revisions"}],"predecessor-version":[{"id":23358,"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/pages\/23300\/revisions\/23358"}],"wp:attachment":[{"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/media?parent=23300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
A little bit about myself. On the sports side<\/strong>, I am currently working towards my Level 3 certification and attempted the exam for the first time last season. I am also a Snowboard Canada CSCP Comp Intro Certified coach, something I undertook to expand my instructing toolset. Additionally, I\u2019ve been practicing martials arts all my life and I currently teach Wing Chun. I\u2019ve experienced systems that are achievement driven, competition driven, or intrinsically driven, and methodologies that are internationally organised, to ones that are more traditional and informal. Collectively, these experiences contribute to my perspective on instructing and managing sports organisations. <\/strong>We can see how some of these elements affect our programs today: how we balance the <\/p>\n\n\n\nachievement vs career focus of our candidates, and how our Trainer Updates and Member Programs have re-energised our long-time instructors. This experience also guides how I run the NTSC Snowboard School: balancing the needs of our members with the needs of the individual instructors to build a diverse organisation that reflects Toronto. <\/p>\n\n\n\nOn the professional side<\/strong>, I\u2019m an Electrical Engineer by training and my first career was in telecommunications. I left my position as the Director of Product Management for Bell Mobility\u2019s Data and Messaging products to run the family business. In my current career, I\u2019m a restaurateur with two restaurants in downtown Toronto, Salad King. Having worked in both large corporations and my own small business, I understand the strengths of each, how to work in and with them, and how to build effective organisations of varying sizes. I believe this experience will help us engage our partners in the snow sports industry and guide how we manage CASI. <\/strong>Whether it\u2019s presenting to CEOs, managing staff, or fixing the plumbing, I\u2019ve done it. <\/p>\n\n\n\nOn the board side<\/strong>, I\u2019ve had over 20 years of experience on non-profit Boards. At Carefist, I served on the HR Committee, Ethics Committee, and also led the development of the Strategic Plan that preceded the launch of their Family Health Team and the construction of their One Stop Multi-Services Centre. The past twelve years, I have been the Treasurer of two Toronto Business Improvement Areas: the Downtown Yonge BIA, and the Queen Street West BIA. DYBIA (~$3.5m in annual levies) is a Governance Board, whereas QSWBIA (~$350k) is an Operational Board. As Treasurer, part of my role includes managing and recruiting Executive Directors and new Board members, representing the BIA in the media, and working with our elected officials. One of the changes I\u2019ve led in the past few years is the integration of the long-term financials with the Strategic Plan. I\u2019m also proud of the Governance culture we\u2019ve built: our Board meetings are effective, Board members feel heard, there is a process for continuous Board improvement, and we have an incredible relationship with the staff. This is a discipline I hope to bring to CASI as a Board member to help the organisation and Board grow. <\/strong><\/p>\n\n\n\nThank you for your consideration, and I\u2019m looking forward to the opportunity to serve my fellow snowboarders. <\/p>\n\n\n\nSincerely, <\/p>\n\n\n\nAlan Liu <\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n\nRUIBING GONG<\/strong><\/span><\/path><\/svg><\/span><\/button><\/h3>\n\n\n\n\n<\/figure>\n\n\n\n\nVID\u00c9O D’INTRODUCTION<\/a><\/div>\n<\/div>\n\n\n\nI am originally from China, and I am a newcomer of Canada, I would apply for CASI Eastern Representative position. <\/p>\n\n\n\nI worked for ten years at a leading global consulting firm, where I provided professional management consulting services to numerous Fortune 500 companies. My areas of expertise included strategic planning, risk assessment, process optimization, financial budgeting, and HR strategy. At the same time, I have also been working as a part-time snowboard instructor at a club in China. In 2023, I decided to resign from my consulting position to fully dedicate myself to developing a career in the ski industry, as I was eager to pursue my passion. In February 2025, I obtained my CASI Level 1 certification. I believe that my diverse, cross-industry experience equips me well to take on the challenges and opportunities within the CASI team. <\/p>\n\n\n\nNext, I would like to give a more detailed self-introduction. <\/p>\n\n\n\nExperience in Deloitte Consulting <\/strong><\/p>\n\n\n\nFrom 2014 to 2023, I worked at Deloitte Consulting China, one of the world\u2019s leading professional services firms, where I specialized in Operations Transformation. Over the course of ten years, I advanced from an entry-level consultant to Senior Manager, and allowed me to become a trusted partner to senior executives. My main responsibilities at Deloitte included the following: <\/p>\n\n\n\nDuring the projects, I led cross-functional teams to explore transformation strategies with clients, diagnose organizational challenges, and design pragmatic improvement plans backed by data-driven insights and clear logic. <\/p>\n\n\n\nBeyond project delivery, I also played an active role in business development\u2014presenting case studies, sharing industry best practices to our potential clients. I helped the firm win multiple million-dollar engagements. <\/p>\n\n\n\nInternally, I served as a core member of the recruitment committee of our service line, collaborating closely with HR and Managing Partner to design and execute annual campus recruitment events as well as professional recruitment. I participated in Deloitte branding presentations, developed selection frameworks, trained interviewers, and participated directly in candidate evaluations. These experiences strengthened my leadership, coordination, and team management capabilities, while giving me valuable exposure to talent assessment and organizational development. <\/p>\n\n\n\nAt the same time, as an assistant to the team partner, I helped manage team resources dynamically. My responsibilities included assisting with annual budgeting and monthly forecasting, tracking the performance of managers and above on a weekly basis, identifying issues within the team and proposing solutions, as well as developing action plans to address upcoming challenges. <\/p>\n\n\n\nAdditionally, I led an international consulting project in Africa, where my team and I spent three months onsite supporting a multinational client. Operating in a complex cultural and economic environment, we conducted extensive local research to design strategies aligned with the region\u2019s political and market context. <\/p>\n\n\n\nEvery day at Deloitte presented new challenges and opportunities for growth. In addition to mastering hard skills\u2014such as Microsoft Office proficiency, presentation skills, strategic thinking, and problem-solving\u2014I developed agility in learning, the ability to integrate resources quickly, to lead and motivate teams, and to communicate insights through compelling data storytelling. I received fast-track promotions and was the youngest Senior Managers within our service line. <\/p>\n\n\n\nExperience in Snowboarding <\/strong><\/p>\n\n\n\nWhile consulting offered immense professional fulfillment, I gradually realized how all-consuming it had become. Another long-standing passion of mine\u2014snowboarding\u2014had been continuously set aside. <\/p>\n\n\n\nFor me, snowboarding is not just a sport but a mindset: a blend of focus, freedom, and discipline. Since 2018, I have played a part-time snowboard instructor role at a snowboard club in Beijing. Even with a busy job, I would spend winter weekends teaching snowboarding at the winter Olympic venues near Beijing. In October 2023, I made a pivotal decision\u2014to leave my high-paying role and formally pursue snowboard instruction as my primary career. I began teaching at various ski resorts, connecting with enthusiasts, refining techniques, discussing equipment, and studying, resort operations and safety management. <\/p>\n\n\n\nIn February 2025, I earned my CASI Level 1 Snowboard Instructor Certification, which allowed me to deeply appreciate the rigorous and scientific approach of the CASI teaching system. Beyond the CASI certification, I have also earned the JSBA (Japan Snowboarding Association) Riding Certification and the China National Snowboard Instructor Certification. I am eager to explore different snowboard training systems to broaden my perspective and better understand the distinctive methods and philosophies behind each one. This also allows me to respond more professionally and confidently when students ask about various snowboarding style. In addition, learning across different snowboarding systems enables <\/p>\n\n\n\nme to build connections across diverse snowboarding communities, which I believe will further support my continued growth in this industry. The above experiences strengthened my commitment to further advancing my professional credentials in snow sports education. <\/p>\n\n\n\nConclusion <\/strong><\/p>\n\n\n\nIn May 2025, I officially moved to Toronto, Ontario, Canada, as a newcomer. In the upcoming winter season, I plan to continue instructing at ski resorts in both China and Canada. I understand the role of CASI Board of Directors requires not only passion and experience in snow sports but also well-rounded capabilities in strategy, finance, risk management, marketing, and organizational leadership\u2014areas that have defined my decade-long consulting career. I hope to combine my professional expertise with my enthusiasm for snowboarding to contribute to CASI\u2019s growth and mission, helping more people experience the freedom and joy of snow sports safely and systematically. <\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n\n\nPour voter, veuillez visiter le lien ci-dessous :<\/p>\n\n\n\n\nVOTEZ MAINTENANT!<\/a><\/div>\n<\/div>\n\n\n\n<\/p>\n\n\n\n\n","protected":false},"excerpt":{"rendered":"Veuillez consulter la liste des candidats ci-dessous avant de voter (cliquez sur les noms pour plus d’informations). VID\u00c9O D’INTRODUCTION Je suis ravi \u00e0 l’id\u00e9e de pouvoir continuer \u00e0 occuper le r\u00f4le de repr\u00e9sentante pour la r\u00e9gion Est au sein du conseil d’administration de l’Association canadienne des moniteurs de snowboard (ACMS) pour mon dernier mandat. Ce…<\/p>\n","protected":false},"author":16,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":""},"class_list":["post-23300","page","type-page","status-publish","hentry"],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/pages\/23300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/comments?post=23300"}],"version-history":[{"count":13,"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/pages\/23300\/revisions"}],"predecessor-version":[{"id":23358,"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/pages\/23300\/revisions\/23358"}],"wp:attachment":[{"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/media?parent=23300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
achievement vs career focus of our candidates, and how our Trainer Updates and Member Programs have re-energised our long-time instructors. This experience also guides how I run the NTSC Snowboard School: balancing the needs of our members with the needs of the individual instructors to build a diverse organisation that reflects Toronto. <\/p>\n\n\n\n
On the professional side<\/strong>, I\u2019m an Electrical Engineer by training and my first career was in telecommunications. I left my position as the Director of Product Management for Bell Mobility\u2019s Data and Messaging products to run the family business. In my current career, I\u2019m a restaurateur with two restaurants in downtown Toronto, Salad King. Having worked in both large corporations and my own small business, I understand the strengths of each, how to work in and with them, and how to build effective organisations of varying sizes. I believe this experience will help us engage our partners in the snow sports industry and guide how we manage CASI. <\/strong>Whether it\u2019s presenting to CEOs, managing staff, or fixing the plumbing, I\u2019ve done it. <\/p>\n\n\n\nOn the board side<\/strong>, I\u2019ve had over 20 years of experience on non-profit Boards. At Carefist, I served on the HR Committee, Ethics Committee, and also led the development of the Strategic Plan that preceded the launch of their Family Health Team and the construction of their One Stop Multi-Services Centre. The past twelve years, I have been the Treasurer of two Toronto Business Improvement Areas: the Downtown Yonge BIA, and the Queen Street West BIA. DYBIA (~$3.5m in annual levies) is a Governance Board, whereas QSWBIA (~$350k) is an Operational Board. As Treasurer, part of my role includes managing and recruiting Executive Directors and new Board members, representing the BIA in the media, and working with our elected officials. One of the changes I\u2019ve led in the past few years is the integration of the long-term financials with the Strategic Plan. I\u2019m also proud of the Governance culture we\u2019ve built: our Board meetings are effective, Board members feel heard, there is a process for continuous Board improvement, and we have an incredible relationship with the staff. This is a discipline I hope to bring to CASI as a Board member to help the organisation and Board grow. <\/strong><\/p>\n\n\n\nThank you for your consideration, and I\u2019m looking forward to the opportunity to serve my fellow snowboarders. <\/p>\n\n\n\nSincerely, <\/p>\n\n\n\nAlan Liu <\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n\nRUIBING GONG<\/strong><\/span><\/path><\/svg><\/span><\/button><\/h3>\n\n\n\n\n<\/figure>\n\n\n\n\nVID\u00c9O D’INTRODUCTION<\/a><\/div>\n<\/div>\n\n\n\nI am originally from China, and I am a newcomer of Canada, I would apply for CASI Eastern Representative position. <\/p>\n\n\n\nI worked for ten years at a leading global consulting firm, where I provided professional management consulting services to numerous Fortune 500 companies. My areas of expertise included strategic planning, risk assessment, process optimization, financial budgeting, and HR strategy. At the same time, I have also been working as a part-time snowboard instructor at a club in China. In 2023, I decided to resign from my consulting position to fully dedicate myself to developing a career in the ski industry, as I was eager to pursue my passion. In February 2025, I obtained my CASI Level 1 certification. I believe that my diverse, cross-industry experience equips me well to take on the challenges and opportunities within the CASI team. <\/p>\n\n\n\nNext, I would like to give a more detailed self-introduction. <\/p>\n\n\n\nExperience in Deloitte Consulting <\/strong><\/p>\n\n\n\nFrom 2014 to 2023, I worked at Deloitte Consulting China, one of the world\u2019s leading professional services firms, where I specialized in Operations Transformation. Over the course of ten years, I advanced from an entry-level consultant to Senior Manager, and allowed me to become a trusted partner to senior executives. My main responsibilities at Deloitte included the following: <\/p>\n\n\n\nDuring the projects, I led cross-functional teams to explore transformation strategies with clients, diagnose organizational challenges, and design pragmatic improvement plans backed by data-driven insights and clear logic. <\/p>\n\n\n\nBeyond project delivery, I also played an active role in business development\u2014presenting case studies, sharing industry best practices to our potential clients. I helped the firm win multiple million-dollar engagements. <\/p>\n\n\n\nInternally, I served as a core member of the recruitment committee of our service line, collaborating closely with HR and Managing Partner to design and execute annual campus recruitment events as well as professional recruitment. I participated in Deloitte branding presentations, developed selection frameworks, trained interviewers, and participated directly in candidate evaluations. These experiences strengthened my leadership, coordination, and team management capabilities, while giving me valuable exposure to talent assessment and organizational development. <\/p>\n\n\n\nAt the same time, as an assistant to the team partner, I helped manage team resources dynamically. My responsibilities included assisting with annual budgeting and monthly forecasting, tracking the performance of managers and above on a weekly basis, identifying issues within the team and proposing solutions, as well as developing action plans to address upcoming challenges. <\/p>\n\n\n\nAdditionally, I led an international consulting project in Africa, where my team and I spent three months onsite supporting a multinational client. Operating in a complex cultural and economic environment, we conducted extensive local research to design strategies aligned with the region\u2019s political and market context. <\/p>\n\n\n\nEvery day at Deloitte presented new challenges and opportunities for growth. In addition to mastering hard skills\u2014such as Microsoft Office proficiency, presentation skills, strategic thinking, and problem-solving\u2014I developed agility in learning, the ability to integrate resources quickly, to lead and motivate teams, and to communicate insights through compelling data storytelling. I received fast-track promotions and was the youngest Senior Managers within our service line. <\/p>\n\n\n\nExperience in Snowboarding <\/strong><\/p>\n\n\n\nWhile consulting offered immense professional fulfillment, I gradually realized how all-consuming it had become. Another long-standing passion of mine\u2014snowboarding\u2014had been continuously set aside. <\/p>\n\n\n\nFor me, snowboarding is not just a sport but a mindset: a blend of focus, freedom, and discipline. Since 2018, I have played a part-time snowboard instructor role at a snowboard club in Beijing. Even with a busy job, I would spend winter weekends teaching snowboarding at the winter Olympic venues near Beijing. In October 2023, I made a pivotal decision\u2014to leave my high-paying role and formally pursue snowboard instruction as my primary career. I began teaching at various ski resorts, connecting with enthusiasts, refining techniques, discussing equipment, and studying, resort operations and safety management. <\/p>\n\n\n\nIn February 2025, I earned my CASI Level 1 Snowboard Instructor Certification, which allowed me to deeply appreciate the rigorous and scientific approach of the CASI teaching system. Beyond the CASI certification, I have also earned the JSBA (Japan Snowboarding Association) Riding Certification and the China National Snowboard Instructor Certification. I am eager to explore different snowboard training systems to broaden my perspective and better understand the distinctive methods and philosophies behind each one. This also allows me to respond more professionally and confidently when students ask about various snowboarding style. In addition, learning across different snowboarding systems enables <\/p>\n\n\n\nme to build connections across diverse snowboarding communities, which I believe will further support my continued growth in this industry. The above experiences strengthened my commitment to further advancing my professional credentials in snow sports education. <\/p>\n\n\n\nConclusion <\/strong><\/p>\n\n\n\nIn May 2025, I officially moved to Toronto, Ontario, Canada, as a newcomer. In the upcoming winter season, I plan to continue instructing at ski resorts in both China and Canada. I understand the role of CASI Board of Directors requires not only passion and experience in snow sports but also well-rounded capabilities in strategy, finance, risk management, marketing, and organizational leadership\u2014areas that have defined my decade-long consulting career. I hope to combine my professional expertise with my enthusiasm for snowboarding to contribute to CASI\u2019s growth and mission, helping more people experience the freedom and joy of snow sports safely and systematically. <\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n\n\nPour voter, veuillez visiter le lien ci-dessous :<\/p>\n\n\n\n\nVOTEZ MAINTENANT!<\/a><\/div>\n<\/div>\n\n\n\n<\/p>\n\n\n\n\n","protected":false},"excerpt":{"rendered":"Veuillez consulter la liste des candidats ci-dessous avant de voter (cliquez sur les noms pour plus d’informations). VID\u00c9O D’INTRODUCTION Je suis ravi \u00e0 l’id\u00e9e de pouvoir continuer \u00e0 occuper le r\u00f4le de repr\u00e9sentante pour la r\u00e9gion Est au sein du conseil d’administration de l’Association canadienne des moniteurs de snowboard (ACMS) pour mon dernier mandat. Ce…<\/p>\n","protected":false},"author":16,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":""},"class_list":["post-23300","page","type-page","status-publish","hentry"],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/pages\/23300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/comments?post=23300"}],"version-history":[{"count":13,"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/pages\/23300\/revisions"}],"predecessor-version":[{"id":23358,"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/pages\/23300\/revisions\/23358"}],"wp:attachment":[{"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/media?parent=23300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
On the board side<\/strong>, I\u2019ve had over 20 years of experience on non-profit Boards. At Carefist, I served on the HR Committee, Ethics Committee, and also led the development of the Strategic Plan that preceded the launch of their Family Health Team and the construction of their One Stop Multi-Services Centre. The past twelve years, I have been the Treasurer of two Toronto Business Improvement Areas: the Downtown Yonge BIA, and the Queen Street West BIA. DYBIA (~$3.5m in annual levies) is a Governance Board, whereas QSWBIA (~$350k) is an Operational Board. As Treasurer, part of my role includes managing and recruiting Executive Directors and new Board members, representing the BIA in the media, and working with our elected officials. One of the changes I\u2019ve led in the past few years is the integration of the long-term financials with the Strategic Plan. I\u2019m also proud of the Governance culture we\u2019ve built: our Board meetings are effective, Board members feel heard, there is a process for continuous Board improvement, and we have an incredible relationship with the staff. This is a discipline I hope to bring to CASI as a Board member to help the organisation and Board grow. <\/strong><\/p>\n\n\n\nThank you for your consideration, and I\u2019m looking forward to the opportunity to serve my fellow snowboarders. <\/p>\n\n\n\nSincerely, <\/p>\n\n\n\nAlan Liu <\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n\nRUIBING GONG<\/strong><\/span><\/path><\/svg><\/span><\/button><\/h3>\n\n\n\n\n<\/figure>\n\n\n\n\nVID\u00c9O D’INTRODUCTION<\/a><\/div>\n<\/div>\n\n\n\nI am originally from China, and I am a newcomer of Canada, I would apply for CASI Eastern Representative position. <\/p>\n\n\n\nI worked for ten years at a leading global consulting firm, where I provided professional management consulting services to numerous Fortune 500 companies. My areas of expertise included strategic planning, risk assessment, process optimization, financial budgeting, and HR strategy. At the same time, I have also been working as a part-time snowboard instructor at a club in China. In 2023, I decided to resign from my consulting position to fully dedicate myself to developing a career in the ski industry, as I was eager to pursue my passion. In February 2025, I obtained my CASI Level 1 certification. I believe that my diverse, cross-industry experience equips me well to take on the challenges and opportunities within the CASI team. <\/p>\n\n\n\nNext, I would like to give a more detailed self-introduction. <\/p>\n\n\n\nExperience in Deloitte Consulting <\/strong><\/p>\n\n\n\nFrom 2014 to 2023, I worked at Deloitte Consulting China, one of the world\u2019s leading professional services firms, where I specialized in Operations Transformation. Over the course of ten years, I advanced from an entry-level consultant to Senior Manager, and allowed me to become a trusted partner to senior executives. My main responsibilities at Deloitte included the following: <\/p>\n\n\n\nDuring the projects, I led cross-functional teams to explore transformation strategies with clients, diagnose organizational challenges, and design pragmatic improvement plans backed by data-driven insights and clear logic. <\/p>\n\n\n\nBeyond project delivery, I also played an active role in business development\u2014presenting case studies, sharing industry best practices to our potential clients. I helped the firm win multiple million-dollar engagements. <\/p>\n\n\n\nInternally, I served as a core member of the recruitment committee of our service line, collaborating closely with HR and Managing Partner to design and execute annual campus recruitment events as well as professional recruitment. I participated in Deloitte branding presentations, developed selection frameworks, trained interviewers, and participated directly in candidate evaluations. These experiences strengthened my leadership, coordination, and team management capabilities, while giving me valuable exposure to talent assessment and organizational development. <\/p>\n\n\n\nAt the same time, as an assistant to the team partner, I helped manage team resources dynamically. My responsibilities included assisting with annual budgeting and monthly forecasting, tracking the performance of managers and above on a weekly basis, identifying issues within the team and proposing solutions, as well as developing action plans to address upcoming challenges. <\/p>\n\n\n\nAdditionally, I led an international consulting project in Africa, where my team and I spent three months onsite supporting a multinational client. Operating in a complex cultural and economic environment, we conducted extensive local research to design strategies aligned with the region\u2019s political and market context. <\/p>\n\n\n\nEvery day at Deloitte presented new challenges and opportunities for growth. In addition to mastering hard skills\u2014such as Microsoft Office proficiency, presentation skills, strategic thinking, and problem-solving\u2014I developed agility in learning, the ability to integrate resources quickly, to lead and motivate teams, and to communicate insights through compelling data storytelling. I received fast-track promotions and was the youngest Senior Managers within our service line. <\/p>\n\n\n\nExperience in Snowboarding <\/strong><\/p>\n\n\n\nWhile consulting offered immense professional fulfillment, I gradually realized how all-consuming it had become. Another long-standing passion of mine\u2014snowboarding\u2014had been continuously set aside. <\/p>\n\n\n\nFor me, snowboarding is not just a sport but a mindset: a blend of focus, freedom, and discipline. Since 2018, I have played a part-time snowboard instructor role at a snowboard club in Beijing. Even with a busy job, I would spend winter weekends teaching snowboarding at the winter Olympic venues near Beijing. In October 2023, I made a pivotal decision\u2014to leave my high-paying role and formally pursue snowboard instruction as my primary career. I began teaching at various ski resorts, connecting with enthusiasts, refining techniques, discussing equipment, and studying, resort operations and safety management. <\/p>\n\n\n\nIn February 2025, I earned my CASI Level 1 Snowboard Instructor Certification, which allowed me to deeply appreciate the rigorous and scientific approach of the CASI teaching system. Beyond the CASI certification, I have also earned the JSBA (Japan Snowboarding Association) Riding Certification and the China National Snowboard Instructor Certification. I am eager to explore different snowboard training systems to broaden my perspective and better understand the distinctive methods and philosophies behind each one. This also allows me to respond more professionally and confidently when students ask about various snowboarding style. In addition, learning across different snowboarding systems enables <\/p>\n\n\n\nme to build connections across diverse snowboarding communities, which I believe will further support my continued growth in this industry. The above experiences strengthened my commitment to further advancing my professional credentials in snow sports education. <\/p>\n\n\n\nConclusion <\/strong><\/p>\n\n\n\nIn May 2025, I officially moved to Toronto, Ontario, Canada, as a newcomer. In the upcoming winter season, I plan to continue instructing at ski resorts in both China and Canada. I understand the role of CASI Board of Directors requires not only passion and experience in snow sports but also well-rounded capabilities in strategy, finance, risk management, marketing, and organizational leadership\u2014areas that have defined my decade-long consulting career. I hope to combine my professional expertise with my enthusiasm for snowboarding to contribute to CASI\u2019s growth and mission, helping more people experience the freedom and joy of snow sports safely and systematically. <\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n\n\nPour voter, veuillez visiter le lien ci-dessous :<\/p>\n\n\n\n\nVOTEZ MAINTENANT!<\/a><\/div>\n<\/div>\n\n\n\n<\/p>\n\n\n\n\n","protected":false},"excerpt":{"rendered":"Veuillez consulter la liste des candidats ci-dessous avant de voter (cliquez sur les noms pour plus d’informations). VID\u00c9O D’INTRODUCTION Je suis ravi \u00e0 l’id\u00e9e de pouvoir continuer \u00e0 occuper le r\u00f4le de repr\u00e9sentante pour la r\u00e9gion Est au sein du conseil d’administration de l’Association canadienne des moniteurs de snowboard (ACMS) pour mon dernier mandat. Ce…<\/p>\n","protected":false},"author":16,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":""},"class_list":["post-23300","page","type-page","status-publish","hentry"],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/pages\/23300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/comments?post=23300"}],"version-history":[{"count":13,"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/pages\/23300\/revisions"}],"predecessor-version":[{"id":23358,"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/pages\/23300\/revisions\/23358"}],"wp:attachment":[{"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/media?parent=23300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Thank you for your consideration, and I\u2019m looking forward to the opportunity to serve my fellow snowboarders. <\/p>\n\n\n\n
Sincerely, <\/p>\n\n\n\n
Alan Liu <\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n
I am originally from China, and I am a newcomer of Canada, I would apply for CASI Eastern Representative position. <\/p>\n\n\n\n
I worked for ten years at a leading global consulting firm, where I provided professional management consulting services to numerous Fortune 500 companies. My areas of expertise included strategic planning, risk assessment, process optimization, financial budgeting, and HR strategy. At the same time, I have also been working as a part-time snowboard instructor at a club in China. In 2023, I decided to resign from my consulting position to fully dedicate myself to developing a career in the ski industry, as I was eager to pursue my passion. In February 2025, I obtained my CASI Level 1 certification. I believe that my diverse, cross-industry experience equips me well to take on the challenges and opportunities within the CASI team. <\/p>\n\n\n\n
Next, I would like to give a more detailed self-introduction. <\/p>\n\n\n\n
Experience in Deloitte Consulting <\/strong><\/p>\n\n\n\nFrom 2014 to 2023, I worked at Deloitte Consulting China, one of the world\u2019s leading professional services firms, where I specialized in Operations Transformation. Over the course of ten years, I advanced from an entry-level consultant to Senior Manager, and allowed me to become a trusted partner to senior executives. My main responsibilities at Deloitte included the following: <\/p>\n\n\n\nDuring the projects, I led cross-functional teams to explore transformation strategies with clients, diagnose organizational challenges, and design pragmatic improvement plans backed by data-driven insights and clear logic. <\/p>\n\n\n\nBeyond project delivery, I also played an active role in business development\u2014presenting case studies, sharing industry best practices to our potential clients. I helped the firm win multiple million-dollar engagements. <\/p>\n\n\n\nInternally, I served as a core member of the recruitment committee of our service line, collaborating closely with HR and Managing Partner to design and execute annual campus recruitment events as well as professional recruitment. I participated in Deloitte branding presentations, developed selection frameworks, trained interviewers, and participated directly in candidate evaluations. These experiences strengthened my leadership, coordination, and team management capabilities, while giving me valuable exposure to talent assessment and organizational development. <\/p>\n\n\n\nAt the same time, as an assistant to the team partner, I helped manage team resources dynamically. My responsibilities included assisting with annual budgeting and monthly forecasting, tracking the performance of managers and above on a weekly basis, identifying issues within the team and proposing solutions, as well as developing action plans to address upcoming challenges. <\/p>\n\n\n\nAdditionally, I led an international consulting project in Africa, where my team and I spent three months onsite supporting a multinational client. Operating in a complex cultural and economic environment, we conducted extensive local research to design strategies aligned with the region\u2019s political and market context. <\/p>\n\n\n\nEvery day at Deloitte presented new challenges and opportunities for growth. In addition to mastering hard skills\u2014such as Microsoft Office proficiency, presentation skills, strategic thinking, and problem-solving\u2014I developed agility in learning, the ability to integrate resources quickly, to lead and motivate teams, and to communicate insights through compelling data storytelling. I received fast-track promotions and was the youngest Senior Managers within our service line. <\/p>\n\n\n\nExperience in Snowboarding <\/strong><\/p>\n\n\n\nWhile consulting offered immense professional fulfillment, I gradually realized how all-consuming it had become. Another long-standing passion of mine\u2014snowboarding\u2014had been continuously set aside. <\/p>\n\n\n\nFor me, snowboarding is not just a sport but a mindset: a blend of focus, freedom, and discipline. Since 2018, I have played a part-time snowboard instructor role at a snowboard club in Beijing. Even with a busy job, I would spend winter weekends teaching snowboarding at the winter Olympic venues near Beijing. In October 2023, I made a pivotal decision\u2014to leave my high-paying role and formally pursue snowboard instruction as my primary career. I began teaching at various ski resorts, connecting with enthusiasts, refining techniques, discussing equipment, and studying, resort operations and safety management. <\/p>\n\n\n\nIn February 2025, I earned my CASI Level 1 Snowboard Instructor Certification, which allowed me to deeply appreciate the rigorous and scientific approach of the CASI teaching system. Beyond the CASI certification, I have also earned the JSBA (Japan Snowboarding Association) Riding Certification and the China National Snowboard Instructor Certification. I am eager to explore different snowboard training systems to broaden my perspective and better understand the distinctive methods and philosophies behind each one. This also allows me to respond more professionally and confidently when students ask about various snowboarding style. In addition, learning across different snowboarding systems enables <\/p>\n\n\n\nme to build connections across diverse snowboarding communities, which I believe will further support my continued growth in this industry. The above experiences strengthened my commitment to further advancing my professional credentials in snow sports education. <\/p>\n\n\n\nConclusion <\/strong><\/p>\n\n\n\nIn May 2025, I officially moved to Toronto, Ontario, Canada, as a newcomer. In the upcoming winter season, I plan to continue instructing at ski resorts in both China and Canada. I understand the role of CASI Board of Directors requires not only passion and experience in snow sports but also well-rounded capabilities in strategy, finance, risk management, marketing, and organizational leadership\u2014areas that have defined my decade-long consulting career. I hope to combine my professional expertise with my enthusiasm for snowboarding to contribute to CASI\u2019s growth and mission, helping more people experience the freedom and joy of snow sports safely and systematically. <\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n\n\nPour voter, veuillez visiter le lien ci-dessous :<\/p>\n\n\n\n\nVOTEZ MAINTENANT!<\/a><\/div>\n<\/div>\n\n\n\n<\/p>\n\n\n\n\n","protected":false},"excerpt":{"rendered":"Veuillez consulter la liste des candidats ci-dessous avant de voter (cliquez sur les noms pour plus d’informations). VID\u00c9O D’INTRODUCTION Je suis ravi \u00e0 l’id\u00e9e de pouvoir continuer \u00e0 occuper le r\u00f4le de repr\u00e9sentante pour la r\u00e9gion Est au sein du conseil d’administration de l’Association canadienne des moniteurs de snowboard (ACMS) pour mon dernier mandat. Ce…<\/p>\n","protected":false},"author":16,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":""},"class_list":["post-23300","page","type-page","status-publish","hentry"],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/pages\/23300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/comments?post=23300"}],"version-history":[{"count":13,"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/pages\/23300\/revisions"}],"predecessor-version":[{"id":23358,"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/pages\/23300\/revisions\/23358"}],"wp:attachment":[{"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/media?parent=23300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
From 2014 to 2023, I worked at Deloitte Consulting China, one of the world\u2019s leading professional services firms, where I specialized in Operations Transformation. Over the course of ten years, I advanced from an entry-level consultant to Senior Manager, and allowed me to become a trusted partner to senior executives. My main responsibilities at Deloitte included the following: <\/p>\n\n\n\n
During the projects, I led cross-functional teams to explore transformation strategies with clients, diagnose organizational challenges, and design pragmatic improvement plans backed by data-driven insights and clear logic. <\/p>\n\n\n\n
Beyond project delivery, I also played an active role in business development\u2014presenting case studies, sharing industry best practices to our potential clients. I helped the firm win multiple million-dollar engagements. <\/p>\n\n\n\n
Internally, I served as a core member of the recruitment committee of our service line, collaborating closely with HR and Managing Partner to design and execute annual campus recruitment events as well as professional recruitment. I participated in Deloitte branding presentations, developed selection frameworks, trained interviewers, and participated directly in candidate evaluations. These experiences strengthened my leadership, coordination, and team management capabilities, while giving me valuable exposure to talent assessment and organizational development. <\/p>\n\n\n\n
At the same time, as an assistant to the team partner, I helped manage team resources dynamically. My responsibilities included assisting with annual budgeting and monthly forecasting, tracking the performance of managers and above on a weekly basis, identifying issues within the team and proposing solutions, as well as developing action plans to address upcoming challenges. <\/p>\n\n\n\n
Additionally, I led an international consulting project in Africa, where my team and I spent three months onsite supporting a multinational client. Operating in a complex cultural and economic environment, we conducted extensive local research to design strategies aligned with the region\u2019s political and market context. <\/p>\n\n\n\n
Every day at Deloitte presented new challenges and opportunities for growth. In addition to mastering hard skills\u2014such as Microsoft Office proficiency, presentation skills, strategic thinking, and problem-solving\u2014I developed agility in learning, the ability to integrate resources quickly, to lead and motivate teams, and to communicate insights through compelling data storytelling. I received fast-track promotions and was the youngest Senior Managers within our service line. <\/p>\n\n\n\n
Experience in Snowboarding <\/strong><\/p>\n\n\n\nWhile consulting offered immense professional fulfillment, I gradually realized how all-consuming it had become. Another long-standing passion of mine\u2014snowboarding\u2014had been continuously set aside. <\/p>\n\n\n\nFor me, snowboarding is not just a sport but a mindset: a blend of focus, freedom, and discipline. Since 2018, I have played a part-time snowboard instructor role at a snowboard club in Beijing. Even with a busy job, I would spend winter weekends teaching snowboarding at the winter Olympic venues near Beijing. In October 2023, I made a pivotal decision\u2014to leave my high-paying role and formally pursue snowboard instruction as my primary career. I began teaching at various ski resorts, connecting with enthusiasts, refining techniques, discussing equipment, and studying, resort operations and safety management. <\/p>\n\n\n\nIn February 2025, I earned my CASI Level 1 Snowboard Instructor Certification, which allowed me to deeply appreciate the rigorous and scientific approach of the CASI teaching system. Beyond the CASI certification, I have also earned the JSBA (Japan Snowboarding Association) Riding Certification and the China National Snowboard Instructor Certification. I am eager to explore different snowboard training systems to broaden my perspective and better understand the distinctive methods and philosophies behind each one. This also allows me to respond more professionally and confidently when students ask about various snowboarding style. In addition, learning across different snowboarding systems enables <\/p>\n\n\n\nme to build connections across diverse snowboarding communities, which I believe will further support my continued growth in this industry. The above experiences strengthened my commitment to further advancing my professional credentials in snow sports education. <\/p>\n\n\n\nConclusion <\/strong><\/p>\n\n\n\nIn May 2025, I officially moved to Toronto, Ontario, Canada, as a newcomer. In the upcoming winter season, I plan to continue instructing at ski resorts in both China and Canada. I understand the role of CASI Board of Directors requires not only passion and experience in snow sports but also well-rounded capabilities in strategy, finance, risk management, marketing, and organizational leadership\u2014areas that have defined my decade-long consulting career. I hope to combine my professional expertise with my enthusiasm for snowboarding to contribute to CASI\u2019s growth and mission, helping more people experience the freedom and joy of snow sports safely and systematically. <\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n\n\nPour voter, veuillez visiter le lien ci-dessous :<\/p>\n\n\n\n\nVOTEZ MAINTENANT!<\/a><\/div>\n<\/div>\n\n\n\n<\/p>\n\n\n\n\n","protected":false},"excerpt":{"rendered":"Veuillez consulter la liste des candidats ci-dessous avant de voter (cliquez sur les noms pour plus d’informations). VID\u00c9O D’INTRODUCTION Je suis ravi \u00e0 l’id\u00e9e de pouvoir continuer \u00e0 occuper le r\u00f4le de repr\u00e9sentante pour la r\u00e9gion Est au sein du conseil d’administration de l’Association canadienne des moniteurs de snowboard (ACMS) pour mon dernier mandat. Ce…<\/p>\n","protected":false},"author":16,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":""},"class_list":["post-23300","page","type-page","status-publish","hentry"],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/pages\/23300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/comments?post=23300"}],"version-history":[{"count":13,"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/pages\/23300\/revisions"}],"predecessor-version":[{"id":23358,"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/pages\/23300\/revisions\/23358"}],"wp:attachment":[{"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/media?parent=23300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
While consulting offered immense professional fulfillment, I gradually realized how all-consuming it had become. Another long-standing passion of mine\u2014snowboarding\u2014had been continuously set aside. <\/p>\n\n\n\n
For me, snowboarding is not just a sport but a mindset: a blend of focus, freedom, and discipline. Since 2018, I have played a part-time snowboard instructor role at a snowboard club in Beijing. Even with a busy job, I would spend winter weekends teaching snowboarding at the winter Olympic venues near Beijing. In October 2023, I made a pivotal decision\u2014to leave my high-paying role and formally pursue snowboard instruction as my primary career. I began teaching at various ski resorts, connecting with enthusiasts, refining techniques, discussing equipment, and studying, resort operations and safety management. <\/p>\n\n\n\n
In February 2025, I earned my CASI Level 1 Snowboard Instructor Certification, which allowed me to deeply appreciate the rigorous and scientific approach of the CASI teaching system. Beyond the CASI certification, I have also earned the JSBA (Japan Snowboarding Association) Riding Certification and the China National Snowboard Instructor Certification. I am eager to explore different snowboard training systems to broaden my perspective and better understand the distinctive methods and philosophies behind each one. This also allows me to respond more professionally and confidently when students ask about various snowboarding style. In addition, learning across different snowboarding systems enables <\/p>\n\n\n\n
me to build connections across diverse snowboarding communities, which I believe will further support my continued growth in this industry. The above experiences strengthened my commitment to further advancing my professional credentials in snow sports education. <\/p>\n\n\n\n
Conclusion <\/strong><\/p>\n\n\n\nIn May 2025, I officially moved to Toronto, Ontario, Canada, as a newcomer. In the upcoming winter season, I plan to continue instructing at ski resorts in both China and Canada. I understand the role of CASI Board of Directors requires not only passion and experience in snow sports but also well-rounded capabilities in strategy, finance, risk management, marketing, and organizational leadership\u2014areas that have defined my decade-long consulting career. I hope to combine my professional expertise with my enthusiasm for snowboarding to contribute to CASI\u2019s growth and mission, helping more people experience the freedom and joy of snow sports safely and systematically. <\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n\n\nPour voter, veuillez visiter le lien ci-dessous :<\/p>\n\n\n\n\nVOTEZ MAINTENANT!<\/a><\/div>\n<\/div>\n\n\n\n<\/p>\n\n\n\n\n","protected":false},"excerpt":{"rendered":"Veuillez consulter la liste des candidats ci-dessous avant de voter (cliquez sur les noms pour plus d’informations). VID\u00c9O D’INTRODUCTION Je suis ravi \u00e0 l’id\u00e9e de pouvoir continuer \u00e0 occuper le r\u00f4le de repr\u00e9sentante pour la r\u00e9gion Est au sein du conseil d’administration de l’Association canadienne des moniteurs de snowboard (ACMS) pour mon dernier mandat. Ce…<\/p>\n","protected":false},"author":16,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":""},"class_list":["post-23300","page","type-page","status-publish","hentry"],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/pages\/23300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/comments?post=23300"}],"version-history":[{"count":13,"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/pages\/23300\/revisions"}],"predecessor-version":[{"id":23358,"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/pages\/23300\/revisions\/23358"}],"wp:attachment":[{"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/media?parent=23300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
In May 2025, I officially moved to Toronto, Ontario, Canada, as a newcomer. In the upcoming winter season, I plan to continue instructing at ski resorts in both China and Canada. I understand the role of CASI Board of Directors requires not only passion and experience in snow sports but also well-rounded capabilities in strategy, finance, risk management, marketing, and organizational leadership\u2014areas that have defined my decade-long consulting career. I hope to combine my professional expertise with my enthusiasm for snowboarding to contribute to CASI\u2019s growth and mission, helping more people experience the freedom and joy of snow sports safely and systematically. <\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n
Pour voter, veuillez visiter le lien ci-dessous :<\/p>\n\n\n\n
<\/p>\n\n\n\n\n","protected":false},"excerpt":{"rendered":"
Veuillez consulter la liste des candidats ci-dessous avant de voter (cliquez sur les noms pour plus d’informations). VID\u00c9O D’INTRODUCTION Je suis ravi \u00e0 l’id\u00e9e de pouvoir continuer \u00e0 occuper le r\u00f4le de repr\u00e9sentante pour la r\u00e9gion Est au sein du conseil d’administration de l’Association canadienne des moniteurs de snowboard (ACMS) pour mon dernier mandat. Ce…<\/p>\n","protected":false},"author":16,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":""},"class_list":["post-23300","page","type-page","status-publish","hentry"],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/pages\/23300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/comments?post=23300"}],"version-history":[{"count":13,"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/pages\/23300\/revisions"}],"predecessor-version":[{"id":23358,"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/pages\/23300\/revisions\/23358"}],"wp:attachment":[{"href":"https:\/\/casi-acms.com\/fr\/wp-json\/wp\/v2\/media?parent=23300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}